THE 10 BEST BOOKS ON DIGITAL MARKETING OF 2020

Books and manuals on the web marketing and the digital world are increasingly popular: there are those who are passionate about novels and short stories, while there are those who, for study or work but also for simple passion, prefer a good essay on this sector, to learn, grow professionally or give a higher gear to your online business.

THE BEST DIGITAL MARKETING BOOKS (2020)

Digital Marketing is now a booming industry, offering thousands of jobs every year and has a very transverse field: any platform, any social network, any channel can radically change the outlook and methods of marketing, so it is always a wise to update and keep up with the times.

Precisely for this reason, I have prepared a very careful list of books, all published by authoritative Italian and other marketers, through which the reader will be able to delve into some sectoral issues in a very clear way or to dive in small steps into the various meanders of this sector. There are 10 texts that, in my opinion, can be authoritative guides on the topic as well as very welcome gifts for any occasion.

INTEGRATED DIGITAL MARKETING: TOOLS, STRATEGIES, AND TECHNIQUES TO INCREASE SALES

The first book that I found very interesting on the subject in the last year is Integrated Digital Marketing. Published in 2018 by the highly trained Francesco De Nobili, the book is a real digital marketing manual: it explains its actions and behaviors and lists different strategies to optimize investments according to your business.

Furthermore, the techniques for integrating various marketing activities, online and offline, are really clear, starting from data management: SEO, social media marketing, lead generation, growth hacking, chatbot, email marketing, CRM, advertising, neuromarketing, mobile engagement, employer branding and much more. for a course Digital marketing training Bangladesh

BUY IT ON AMAZON: INTEGRATED DIGITAL MARKETING. TOOLS, STRATEGIES, AND TECHNIQUES TO INCREASE SALES

THE ARANZULLA METHOD

Another book that particularly surprised me was the first publication by Salvatore Aranzulla, creator of one of the most visited web portals in Italy and a reference for millions of Italians who have to deal with small or big problems every day. pitfalls of the hi-tech world. This book, published by Mondadori, has the ability to go beyond the simple notions of digital marketing but explains how to do business and business online starting from a small village in a Sicilian province. Reading is pleasant and inspirational: for this reason, I highly recommend it.

BUY IT ON AMAZON: THE ARANZULLA METHOD. LEARN HOW TO CREATE AN ONLINE BUSINESS

web-marketing-consultants-Alessandro-mazzù The 10 best books on Digital Marketing (2020)One of the biggest difficulties for those who work freelance or independently, but not only, in the world of digital marketing is that of consulting in an organized way. From the compilation of a brief to the compilation of the quotes, this manual by Alessandro Mazzù helps you extricate yourself in this world, explaining step by step how to become a digital marketing consultant.

BUY IT ON AMAZON: WEB MARKETING CONSULTANTS. THE FIRST OPERATING MANUAL

E-COMMERCE, MARKETING, AND SALES

The world of e-commerce, today, is growing rapidly: having an online store, for many, has become a real necessity, as well as an opportunity. Optimizing resources, allocating the right budgets, making thoughtful choices: in this book by Francesco Antonacci, there are all the tips to build a targeted strategy to make a successful eCommerce.

WRITTEN MINUTES: 12 THOUGHT AND WRITING EXERCISES

41vJifHWboL._SX358_BO1204203200_ The 10 best books on Digital Marketing (2020)Writing, thinking and creativity in the world of digital marketing are closely connected and very important. This book by Annamaria Testa proposes a path that begins before the act of writing and helps to focus on fundamental skills, both at a design level and at a practical level in writing: a book useful for any process that has a creative component.

GROWTH HACKER: MINDSET AND TOOLS TO GROW YOUR BUSINESS

Growth Hacker, a really popular term that made its way in 2018. The good Raffaele Gaito, in this manual, perfectly explains how this figure can become the future fulcrum of any company: a complete vision on the world of web marketing that based solely on growth and data analysis.

RETAIL 4.0: 10 REGOLE PER L’ERA DIGITALE

415Dcd9NthL._SX407_BO1204203200_ The 10 best books on Digital Marketing (2020)Il “re” del marketing non sbaglia mai. Philip Kotler ci spiega la rivoluzione tecnologica degli ultimi decenni, che ha modificato molti dei presupposti su cui si fondava il mondo del retail. Chi acquista desidera un’esperienza sempre più coinvolgente, personalizzata e appagante: una visione alla quale il digital marketing non può rinunciare.

ACQUISTALO SU AMAZON: RETAIL 4.0. 10 REGOLE PER L’ERA DIGITALE

Instagram è uno dei social network che in questo 2018 ha visto un’esplosione positiva e tantissime sono le aziende che guardano a questo canale come canale fondante della propria strategia. In questa guida di Ilaria Barbotti e Luca Conti, tanti spunti per farsi strada sul social più amato dai millenials.
In questo articolo, ho consigliato 5 libri da non perdere assolutamente sul tema dell’Instagram Mareketing.

IL SUCCO DEL WEB MARKETING

51A3-KSy7DL._SX343_BO1204203200_ The 10 best books on Digital Marketing (2020)Libro che non dovrebbe mancare tra gli scaffali di un professionista di web marketing è questo manuale scritto da Alessandro Sportelli e che apre la mente su aspetti del web marketing che sono la base su cui poggiare il proprio lavoro online. Strategie, tecniche e casi di successo di fondamentale importanza per raggiungere i propri obiettivi di business online.

LA MUCCA VIOLA: FARSI NOTARE IN UN MONDO TUTTO MARRONE

Infine, un classico dei classici, in particolar modo per chi si avvicina a questo mondo, così bello ma così complesso: la Mucca Viola di Seth Godin, praticamente il libro per eccellenza per chi vuole capire il marketing online e tutto quello che ha portato al successo a grandi brand internazionali come Apple, Ikea, Starbucks o Google.

ACQUISTALO SU AMAZON: LA MUCCA VIOLA. FARSI NOTARE (E FARE FORTUNA) IN UN MONDO TUTTO MARRONE

Sicuramente ci sono tantissime altre pubblicazioni che meritano letture ed approfondimenti, ma ritengo che questi 10 libri possano dare una infarinatura completa a chi si addentra per la prima volta in questo mondo, oltre che dare i giusti approfondimenti e slanci creativi per chi ci lavora da molto tempo.

As we know, field practice is the best book that a digital marketer can implement to learn the tricks and secrets of this profession.