Digital marketing for beginners: How to learn about this area and stand out in the market?

Do you want to know what is the way to learn all about digital marketing? We will show you in this post! Without a doubt, the rise of the Internet was one of the greatest revolutions in the branches of technology and communication in the history of mankind. If before the access to information was precarious and dependent on press vehicles and books, today it is at a distance of one click. With such a powerful tool, the business world has changed. And, of course, the marketing environment followed.

Today digital marketing is part of the consumer's daily life, adapting to their customs and technological innovations. Don't you think to Accompany some recent data on online strategies, only in Brazil:

92.1% of companies are in social networks;

69.3% of companies use SEO as one of their strategies;

99.5% of agencies use at least one digital marketing tool;

94% of agencies base their actions on metric web platforms;

71% of companies adopt content marketing;

98.8% of people have already bought in a virtual store.

And perhaps, the best statistic for you, that you are starting your career in digital marketing: More than ⅓ of marketing managers believe that in the next 5 years, digital will be responsible for 75% of the expenses of companies in the sector. It is clear that the digital environment is as promising as it is vast. There are many actions, strategies, aspects, and possibilities, which can end up scaring novice professionals who intend to enter the area. Many beginners feel more lost than Jon Snow beyond the wall, or when you first played Ocarina of Time on Nintendo 64 (nostalgia, Zelda). If you have difficulty understanding the world of digital marketing and want to know everything that is needed to stand out in the area, this article has been made for you. In the next few lines, you will know everything about digital marketing for beginners and how to give a boost to your entry into the fantastic atmosphere of the web. Digital marketing training Bangladesh

But what is digital marketing?

It is not necessary to be Sheldon Cooper to understand digital marketing. In reality, its concept is quite similar to that of traditional marketing, with the difference that its actions are aimed at the public that is connected to the Internet. One of the most famous definitions is that of Philip Kotler, considered one of the most important names in the sector by various magazines and professionals in the area:

“Marketing is the science and art of exploring, creating and delivering value to meet the needs of a target market with benefits. Marketing identifies unrealized needs and desires. Define, measure and quantify the size of the identified market and the profit potential ”

Marketing Management

That is, a tool for business and, as such, has the ultimate goal of generating sales. Jones and Ryan succinctly describe in their bestseller that digital would be the next stage of marketing strategies. The Supersayajin of business. “Digital marketing can be considered an evolution of traditional marketing, appropriating digital technologies (Internet, software, platforms, devices, among others) that allow people to connect with each other, where, when and for whatever reason, they want” Understand digital marketing: Marketing strategies to compromise digital generation In summary, it is an activity that aims to use the processes of change to meet the wishes, needs, and expectations of customers, based on the habits and customs of the consumer and aim to provide unique experiences. You probably already understood that digital marketing aims to boost business financial health through technology, right? So, we are ready to move on to the next level. Next, know what are the main internet marketing strategies.