Strategies for the Generation of Qualified Leads

One of the main objectives of digital marketing is the generation of leads or contacts. And not just any lead is worth it, but it has to be qualified for your company. What does this mean? That the person who leaves you their data has to be really interested in you, both in what you say and in what you do, because only then can you convert the lead into a real customer.

Content Marketing for qualified lead generation

To get a Live transfer leads, you must first capture the attention of users through content that you generate and that is of interest ( for them, not for you! ).

This content will help you attract traffic to your website, by distributing it in different ways: shared on different social networks, through Google positioning of articles, or through Facebook Ads campaigns.

Capturing this audience is an important part of the goal of lead generation, although segmentation does not need to be so strict in this phase.

Once you are generating traffic to your articles, you have to identify those users who visit you as "qualified." The best way to do this is by offering them exclusive content, which provides them with great value and usefulness, and which is only available under download in exchange for their data (name, email, and telephone number).

Exclusive content: the Lead Magnets

This exclusive content is known as Lead Magnet. It is the key piece that will help you to transform the users of your website into your potential customers. How do you know? Because it is content aimed at a very specific audience, who needs a solution to their problem, and that you have. Bingo!

When the user receives the valuable content that solves a problem, two things happen.

On the one hand, the user has your company well-considered, because you have helped him for free. On the other, you already possess the most important data of the user to continue working the process of turning it into the client using other strategies and marketing channels, such as Email Marketing, Google AdWords remarketing, etc.

Quick Guide Digital Marketing

Therefore, user segmentation in marketing is extremely important for effective lead generation. You have to go to those people (still unknown) who are part of your buyer persona and offer them that high-value content for free to obtain their data.

The best way to segment the public (and the most effective) is by creating content related to a very specific topic that serves per se to identify the target (this is what is known as Strategic Content Marketing ), because the fact that it is downloaded it reflects a need.

You can also achieve this through campaigns on Facebook Ads, or even Facebook Lead Ads, which directly obtains the business loan leads by promoting the Lead Magnet on the social network itself.

The more segmented the audience you are targeting, the more opportunities you will have to convert them into customers.

To achieve this segmentation, it is convenient to have a whole 360º Digital Marketing strategy, which takes into account all the particularities and variables that affect your business in particular.

The basics and fundamentals of caring for your equipment

The first recommendation is that with basic and common sense care we will have the perfect equipment for years. If we buy a camera and we do not take it out for fear that it will break down, we will be wasting money and we will not enjoy taking photos.

It is preferable that the equipment breaks due to intensive use, no one is free from an error or bad luck, but do not be obsessed with security measures: apply common sense, knowledge of the equipment, and basic precautions. That said, cameras and lenses are delicate (and expensive) devices, we will try to avoid risky situations or the most frequent mistakes.

The most immediate care has to do with physical protection (bumps and falls

Always carry the camera in a sturdy, padded backpack or bag. Each item of equipment has to be individually separated to prevent them from colliding or rubbing against each other inside the backpack. Be careful with the buckles and harder parts of the backpack, which can scratch the equipment (special care with the lenses, for example, always keep with their covers)

Whenever possible, carry the camera around your neck with the strap (or with a harness or wrist strap ..) to prevent it from falling to the ground if it slips out of your hands for any reason.

Be careful when we leave the camera on a table. An inadvertent fall from a height can damage it. Also, be careful not to leave the strap hanging since it can get caught and we can throw the camera.

Be careful with the objectives when we leave them on a table, if we place them horizontally they can roll and fall.

If we use a tripod, secure the tripod well on the ground with the legs wide open and secure the camera well to the tripod. Some more objective camera setups can be very heavy, the center of gravity is too high, and an accidental bump can cause the entire equipment to tip over. Be careful with the strap when working with a tripod, we can accidentally hook it and throw everything down.

Do not leave the camera or equipment in direct sunlight for a long time. Ultraviolet rays and heating cause plastic materials to degrade, they can suffer deformations, etc.

If you go out to photograph accompanied by small children or pets you will need an extra dose of care and patience 

you may also be interested in How To Remove Fungus From Camera Lens

Prevent entry of dust and dirt

In cameras, with interchangeable lenses (reflex and EVIL/mirrorless) one of the enemies is dust, splashes, or any external element or dirt that can reach the interior of the camera, especially that stains the sensor.

Basic care:

Keep the sensor exposed as little as possible. Always the camera with a lens attached or with a protective cap.

If we have to change the lens, try to do it in an environment free of dust (and of course rain or splashes, avoid any external element that can enter the interior of the camera).

The change of objective has to be done quickly but calmly (not to avoid the entry of dust, in the rush we drop a lens or damage something, and the remedy is worse than the disease).

When we change the lens, try to place the camera with the sensor facing downwards. If the lens or the camera itself has dust on its outside (which is very likely) we will prevent said dust from falling into the camera.

Of course, never touch the sensor or the internal elements of the camera with your fingers

We will discuss cleaning the camera and cleaning the sensor later.

How To Repair Canon Camera Lens Error

Cleaning lenses and optics

Do not touch the lenses with your fingers. Even with perfectly clean hands, fingers leave a greasy mark.

When we remove the lens, immediately place the protection caps, both the front and the rear.

Clean the lens with microfiber chamois and a specific cleaning liquid ( we'll see that below ). Don't wipe the lens with your shirt or the first thing you catch. Don't breathe on the lens to clean it.

The front lens of the objective is in contact with the outside, therefore exposed to dust, splashes, and dirt in general. One option is to use an ultraviolet filter, which is screwed onto the lens and minimizes the entry of dust, and can avoid the occasional scratch. If you are a beginner, I would recommend using it until you get to practice managing the objectives, cleaning them, etc. Later you can do without these filters or place them only in situations with a lot of dust or the possibility of splashing

One item that can be useful as protection is the lens hood. In the first place, it acts as a physical separator between the front lens and the outside, and it can avoid any bumps or scratches. And secondly, if we drop the camera, it provides additional protection (although in this case, it will be more a matter of luck that something does not break)

Moisture is an enemy of the targets since it allows the development of fungi inside. In addition, the lenses include electronics inside, which does not get along very well with humidity.

Store the lenses at home in a padded backpack or individual padded bags in a dry and protected environment. You can add anti-humidity bags in the closet or backpack where we leave the equipment.

The coastal environment tends to lead to a more humid environment and also the saltpeter from the sea can be detrimental in the long term for both electronics and optics because the salt crystallizes in the camera and the lens. Simply when we have the equipment at home, we will have to find the driest place possible and use the anti-humidity bags if necessary.

The beach in general is a relatively hostile environment because sand (which ends up mysteriously reaching all corners of the team), dust carried by the wind, humidity and possible splashes, and saltpeter from the sea combine. It does not mean that we do not do photography on the beach, but if we do it continuously it would be interesting to use a sealed camera and lens.

Lens cleaning

The lenses of the objectives have on the outside a series of coatings (coated / multi-coated) of special materials that are used to reduce reflections, correct chromatic aberrations, etc. For this reason, when cleaning, we must not only avoid scratching the lens glass, but we must also be careful not to damage these coatings by abrasion or by using inappropriate chemicals.

Manufacturers recommend not using your breath (the typical way to clean glasses with mist and a tissue) because the saliva itself contains acids that can be harmful in the long run for coatings. This is surely an exaggeration, but considering the price of the lenses, why are we going to risk it if it costs very little to get it right?

What are we going to need?

Manual air blower (rubber bulb)

Brush or brush with very soft hair. It is preferable to have two or more brushes and reserve one only for the optics, and the others to remove dust from the other elements of the camera and lens.

Optionally a cleaning pencil-brush ( lens pen )

Specific liquid for lens cleaning

Microfiber chamois, for example, the one used to clean glasses. It has to be very soft so as not to scratch the lens and it should not release lint.

We can initially buy a cleaning kit that includes all these elements. Later we can acquire or replace the materials separately.

IMPORTANT: Please note that some of these cleaning kits include the spray for the cleaning liquid (the bowl), but without the liquid. The cleaning liquid can be purchased separately, of course, but check the information on the kit anyway to see if it is worth buying it with liquid or without liquid.

The first and most important thing is to remove the largest and hardest particles since if we wipe directly, those dust and dirt particles act like sandpaper and scratch the surface of the lens.

Process:

Prepare a work table with sufficient space and a clean environment. We wash our hands to remove dirt and grease.

Blow into the air, without pointing towards the target, with the blower a few times to remove any dust that the blower itself may have inside

Blow the blower across the target. First, for example, the entire exterior with the lens protectors in place. And then we focus mainly on the outer lens, which is the one that accumulates the most dirt. We place the part that we are blowing facing downwards so that the particles fall towards the table

We use the brush very gently to remove the dust from the lens and the front. We always place the surface we are cleaning looking down. Keep in mind that the rear lens and the contact area also tend to accumulate some grease from the internal mechanisms of the camera: use a different brush to clean this area and the external part of the lens, and a brush only to the optics (the same for the suede), thus we avoid that the grease goes to the lenses.

Now we have removed the largest and hardest particles, we can clean with the liquid and the microfiber chamois. Lightly moisten an area of ​​the chamois with the cleaning liquid ( never apply the liquid directly on the lens ) and pass the chamois over the lens, gently and making circles from the center to the outside or the other way around, to cover the entire surface.

We now use a dry area of ​​the chamois to dry the lens, following the same procedure with circular movements and gentleness.

Grease stains (for example, if we touch the lens with our fingers, the typical 'finger' with a fingerprint) are usually the most difficult to remove, you just have to persevere a little with circular movements.

Take the opportunity to blow and clean with the brush also the protective plastic caps of the lenses, both the front lens and the rear lens, as they tend to accumulate dust.

Cleaning with the brush pen (lens pen). These pencils have two parts: a soft hair brush on one side and a small soft velvet surface on the other. The advantage they have is that we can carry it in the backpack in case we have to clean the objective lens when we are out.

The procedure is similar. If we do not carry the blower, we simply clean very gently with the brush to make sure that no large particles remain. And then we apply the velvet part of the pencil, with a smooth circular motion as we would do with suede. In the case of grease stains, it may cost a bit more, since we do not use liquid, but it usually works quite well.

How to Remove Scratches From Camera Lens

To clean the exterior of the lens, we can use a brush with harder bristles, such as those used for example for some hair clippers or razors. We can also use a chamois cloth moistened (only slightly moistened) with water. It is important that for cleaning the external part we have the front and rear lens protectors in place, to prevent dirt from going to the lenses.

For cleaning the filters we can follow the same procedures as for the objectives. Filters are usually less delicate, but in any case, it costs nothing to follow the same process.

More information on objectives:
Lenses for Canon
Lenses for Nikon
Which lens is better for portrait

External cleaning of the chamber

To clean the camera we will simply use a soft hairbrush (preferably a different one than the one we use for the optical part) to remove dust and dirt, especially in the area of ​​buttons and dials, which is where it usually accumulates the most.

If the camera has become dirtier or if we have been in an environment where it may have picked up saltpeter, we can wipe with a cloth or chamois slightly moistened with water (not wet, only moistened)

For the LCD screen, we can use a procedure similar to that of cleaning the optics.
For the optical viewfinder, we can use the lens cleaning liquid applied with a stick.

Sensor cleaning

Sooner or later dust or dirt particles end up entering the camera and some of this dust will settle on the sensor. Most interchangeable lens cameras have some self-cleaning sensor systems, usually, they vibrate the sensor or apply ultrasound to it so that the particles detach themselves.

With a bit of luck, we will never have to clean the sensor manually because it is a bit delicate process. But it may happen that one day we find a small stain in the photos, which would correspond to a speck or stain on the sensor itself. Keep in mind that it can also be due to the objective.

How do you know if the sensor is stained or has any particles attached? To detect possible spots we will put a lens with the diaphragm as close as possible and with the lowest ISO. We can take a photo of the blue sky, white paper, or some smooth surface without texture, or light color. Spots or particles will appear when enlarging the image as small darker circles, usually slightly blurred.

Another option is to set a high exposure time, 2-3 seconds, and take a photo of a white wall by moving the camera. In this case, if perfectly focused spots appear, they would correspond to the stained areas of the sensor, everything else will appear blurred.

To verify that it is the sensor and not the objective, we can test with a second objective and see if the points coincide in all the tests.

There are several procedures for cleaning the sensor. Keep in mind that the surface of the sensor is very delicate and cleaning has a certain risk of damaging the sensor, some procedures more than others, some sensors are more delicate than others. If you don't want to risk taking the camera to technical service.

If it is only dust specks, probably the easiest and safest method to do it yourself at home is using gel bars or pencils such as Eyelead SCK-1. These bars are made of gelatin to which the sensor dust adheres and then the dirt is removed on an adhesive paper that the kit brings.

IMPORTANT: 

You should bear in mind that some sensor models such as Sony mirrorless sensors (NEX, Alpha .. series) have a coating that adheres too much to the gel and causes gel particles to remain on the sensor. Therefore, do not use those Sony cameras and before using it, check the internet to see if your specific camera could have a problem. In any case, the method involves less risk than cleaning with a chemical product, alcohol, etc.

This method is only effective for removing dust or particles. If the sensor has a grease stain it probably won't remove it. If splashes or moisture condensation has reached the sensor, together with the dust in the environment, it will make the dirt more resistant and stick, and it will probably not be removed with this dry cleaning method either.

Do not use the gel stick to clean the mirror or any other element of the camera because we can break or misalign something.

If the gel bar is stiff or very hard (it does not behave like a somewhat sticky jelly) it will probably be damaged and should not be used.

If you don't want to use this procedure, you can try blowing the sensor with the manual air blower, but keep in mind that it may happen that part of the dust inside the camera goes to the sensor. That is, we may remove some specks and others appear. Possibly by repeatedly testing with blowing and automatic sensor cleaning, we will be able to eliminate these particles without having to physically touch the sensor.

There are other cleaning procedures with special liquids or isopropyl alcohol, but we must be sure that the sensor coating is compatible with the cleaning chemical that we are going to use. As a last resort, for grease stains or very sticky specks, there would be no choice but this cleaning with liquids or taking the camera directly to technical service if the sensor stains are visible with the naked eye in our photos and we do not want to risk it.

Batteries

With current Lithium-Ion (Li-ion) batteries, it must be taken into account that complete discharge is equivalent to spending a charge cycle and each battery has a limited number of complete charge-discharge cycles. Therefore, if we completely deplete the battery we will be reducing its useful life.

To give you a reference, a typical Lithium-Ion battery can have an average life of 300-500 cycles at 100% DoD ( Deep of Discharge - the depth of discharge, that is, 100% DoD is to charge to 100% and discharge to 0 % ). While it would reach 1200-1500 cycles at 50% DoD, that is, if we recharge it before it reaches a 50% charge.

Shallower discharges mean longer service life. Logically we will have to find a balance that is practical and that gives us some autonomy without having to carry a lot of spare batteries.

The rule would be to keep the load above 20% whenever possible (we are not going to give up the photo of the century for not respecting the 20% rule, but it is a good practice). And recharge whenever we can. It is preferable to carry at least one extra battery to replace when the main one runs out.

If we are not going to use the battery for a while, the idea is to store them with a charge of around 40%. This is usually tricky. What is important is to remember not to leave them unloaded or with a very little charge for a long time.

Li-ion batteries do not like extreme cold or extreme heat. They work poorly in extreme cold, but high temperatures are more damaging to them. Therefore avoid leaving them in the sun or storing them next to sources of heat. Some cameras overheat for example when recording video for a long time continuously, it can reduce the life of the batteries in the long run.

If you see that the battery fits very tightly into its receptacle in the camera, that is, it costs more than normal to remove or insert it, it may be because it has been slightly deformed and that it has been damaged or is close to the point. Do not use that battery since it could happen that it gets trapped in the camera and you would have to take it to the technical service.

In any case, we must take into account that the battery is still a consumable and that as we use it, its performance and load capacity will decrease. If it doesn't break down, there will come a time when its carrying capacity will be so small that it won't be worth using.

6 myths about cryptocurrencies

The article was written By Mickael Mosse – Blockchain and Cryptocurrency Expert

The beginnings of virtual currencies were not very good, society did not trust this new financial system that was opposed to traditional and conventional money. We were used to using physical money and the idea of ​​being able to use and carry out transactions with intangible money seemed unlikely. However, the world of cryptocurrencies has not disappeared but has evolved over the years. says Mickael Mosse

Does the name Satoshi Nakamoto sound familiar to you? It is the name given to the creator of the first cryptocurrency, Bitcoin, (btw) created in 2009. This was the pioneer of a large list of cryptocurrencies that have been created over time and are still being born. Within that list is DAVIES, a cryptocurrency that was created a year ago, in 2018. DAVIES has its own characteristics and has an App for your smartphone and your computer. 

Mickael Mosse Blockchain Advisor 

Mickael Mosse Crypto Advisor

What are the most repeated myths about cryptocurrencies?

Mickael Mosse points out that, There are many myths about these famous virtual currencies. There are still people who do not trust this financial system because they consider that they involve illegal aspects. What do you think this is? Yes, there is still a lot of misinformation about cryptocurrencies, which leads to mistrust of them. Due to the misinformation that exists, although it is gradually decreasing, there are many people who do not know how the world of cryptocurrencies works and, therefore, they believe the false myths they read.

1. Cryptocurrencies can be counterfeited

Mickael Mosse points out that, FALSE. Cryptocurrencies cannot be counterfeited. Each virtual currency operates with its own codes, which means that they cannot be forged. With the btw blockchain technology that cryptocurrencies use, it is not possible to record the transactions that a person makes, nor the order in which they do it. The fact that their falsification is not possible, prevents those transactions from being duplicated or creating the same virtual currencies. The system would detect them and then crash within seconds. 

2. The government can veto them

Mickael Mosse points out that, FALSE. Thanks to one of its main characteristics, such as decentralization, the government cannot veto them. Why? Because the technology on which they are based, the btw blockchain, is a system that is not regulated by any government or by any institution. So they do not have any power to make changes or modifications to them. In fact, decentralization is the main difference between crypto-assets and fiat money. 

3. They are designed to be used and invested by people with knowledge of technology

FALSE. It is not true, anyone who wants to use or invest in cryptocurrencies can do so. They are not aimed solely at the technology sector but are aimed at any sector. You only need basic knowledge about their use and investment, as well as accurate information about what they are and what their advantages are. Today, there are many and diverse companies that allow you to pay for your products or services with cryptocurrencies. There are also others that have created their own virtual currency or are in the process of development.

4. The actions you carry out with them cannot be tracked

FALSE. If you believe this, you are wrong. Its btw blockchain technology prevents that from happening. This technology, among other functionalities, performs the verification of the transactions carried out with cryptocurrencies. In addition, it saves the information of these transactions, and absolutely everything is recorded, even some information such as the time and location in which they occurred. 

5. They harm the environment

Mickael Mosse points out that, FALSE. In this myth, it has been growing thanks to the process of mining cryptocurrencies. Miners are not only those people who are dedicated to the profession of mining. Also called miners are those who are in charge of mining coins. What is cryptocurrency mining? "Cryptocurrency mining can be defined as the set of processes necessary to carry out validations as well as the processing of cryptocurrency transactions within a Blockchain or a chain of blocks."

The companies invest enough money in specific equipment to undermine criptomonedas and these devices consume large amounts of electricity. This fact is what has led to the myth that cryptocurrencies harm the environment, as some people believe that needing so much electricity damages our environment. 

Mickael Mosse Bitcoin advisor  

6. Blockchain technology and cryptocurrencies are the same

Mickael Mosse points out that, FALSE. Many people believe that they are synonymous, but not further from the truth. Blockchain technology, also known as 'blockchain', is the technology on which a cryptocurrency is based. That is, the technology you use. So, if you thought they were the same, they are not, but one - the cryptocurrency - uses the other - the btw blockchain technology - to work. 

What do you think of these myths? Did you think any of them were true? There are many people who have heard these myths and that is why they do not dare to use or invest in cryptocurrencies. If you are one of them, forget about the myths, enter the world of cryptocurrencies, and discover all its advantages.

Article from mickaelmosse.com

when taking Bitcoins or other cryptocurrencies from an Exchange, you realize that there is a problem

The article was written By Mickael Mosse – Blockchain and Cryptocurrency Expert

A very important concept when making financial investments is liquidity. Liquidity is nothing more than the ability to convert the investment into hard cash. Having the money in a checking account is very liquid, just go to the ATM or use a debit card to dispose of the money. Having a real estate investment is not so liquid, since making a sale usually takes months (finding a buyer, obtaining a mortgage, signing at the notary ...).

Mickael Mosse points out that, Now, many cryptocurrency users are realizing that the liquidity of their investments in Bitcoin (btw) and the like is quite low. And the worst thing is that they are realizing just when selling when the moment to find out should be when evaluating whether or not the investment is made since the potential for revaluation is not the only thing that matters in investments.

Mickael Mosse Bitcoin advisor

The Exchange, unregulated pseudo-banks

Mickael Mosse points out that, The liquidity problem of Bitcoin and other cryptocurrencies has two aspects. On the one hand, there has to be a buyer for a seller to get the money back. This is not very problematic in the case of Bitcoin but it can be in some smaller cryptocurrencies.

But the other problem comes from where to make the transaction. So far the place to buy and sell Bitcoin is the Exchange. Cryptocurrency purchases and sales can be made on these sites and they also act as a Bitcoin (btw) "bank", since they carry out the custody of the wallets to facilitate use.

Without going into details about whether this function of "banks" is good, it seems that their security is not as high as that of a real bank and they are hacked every other day, the truth is that their functions are not regulated. And therefore there are no guarantees that they will provide the liquidity that the client needs. says Mickael Mosse Crypto Advisor.

Bitcoin

The problem is that many exchanges put a daily limit on the amount of Bitcoin (btw) we can sell. And this is a nuisance when it comes to undoing the investment. Some limits are really low, such as Bittrex, with 0.4 Bitcoin per day.

Even Coinbase, the largest exchange in the world, has certain limitations, yes, per user. We have verified that for a normal user with a registered credit card it is 100,000 euros a day. It seems like a lot, but for those who have powerful investments there, it is difficult to escape a market crash.

Mickael Mosse Blockchain Advisor

But why do they do this?

Mickael Mosse points out that, The reasons that Exchange gives for these limitations are basically security. They want to avoid theft, money laundering, tax evasion ... that's why some of these Exchanges raise the limits for verified accounts, in which they have information about the person behind the account.

The downside with cryptocurrencies is that transfers are irreversible. That is, once it is done you cannot go back. With the standard financial system, this is not the case, and if someone suffers a theft because they have found out the keys to the bank's web access, they can be undone again if a short time has passed and there is also insurance against this type of fraud.

Another problem that exchanges want to avoid is a seller panic. Ultimately, these sites live off the people who invest and if there is an avalanche of sales it is not good for them. If they manage to stop it with certain withdrawal limits, it is good for them. In fact, it is a mechanism that is also used in the stock market, but it is perfectly regulated.

Alternatives?

The funny thing about all this is that there really are no alternatives. Everything related to Bitcoin (btw) is unregulated, and just as, for example, a bank cannot limit, for example, the withdrawal of capital from an investment fund and the terms are very clear in the law, on the subject of cryptocurrencies it is like the wild west.

Mickael Mosse Bitcoin advisor

One option is to seriously verify with the Exchange you work with. This may involve giving you a bank account number, personal data, sending tax identification, and a long etcetera, but it improves a lot. For example, with Bittrex, which we mentioned before, the limit is raised to 100 Bitcoin (btw) per day.

Another option is to stop using Bitcoin itself and switch to investing in the recently launched futures market. There is a clear market there, with established rules, and in dollars. It is true that it is for powerful investors (the contracts are for 1 or 5 Bitcoin) but at least there is regulated liquidity that does not give problems.

article from mickaelmosse.com

How to convince a bank or investor of your business

Both a bank and an investor speak different languages. It is important that you take into account their interests, needs, and expectations.
Do you have a business project and are you looking for financing from a bank or an investor? You have already exhausted other less orthodox and informal avenues (savings, family, and friends). Now it's time to get a little more serious because in the relationship with a bank or investor there are no longer affections involved.

MCA leads

The first argument to convince comes from good preparation. And this one has a name: business plan. The business plan is your roadmap. The clearer, more precise, complete, and realistic it is, the more convincing.

Presenting yourself to a bank or an investor with vagueness and with a Gruyère cheese (by the holes) under your arm makes you less serious. It is therefore advisable not to waste bullets by shooting yourself in the foot.

1) The business plan

The roadmap must be very clear in three aspects:


What are you going to sell?

Whom are you going to sell it to?

How are you going to sell it?

From these three points others no less important are derived:


A market study where potential customers and competitors are examined. At this point it is important to highlight the differential factor: if you are going to sell a product or service that is already saturated in the market, hardly someone is going to buy it and even less finance it.

A commercial strategy that includes how you are going to sell your product, the location of your business, your communication and marketing plan, your pricing and distribution strategy.

A financial and economic analysis that includes an investment and financing plan.

A business plan must be realistic, so a SWOT analysis that clearly exposes the weaknesses and strengths of your business loan leads, as well as the threats and opportunities of your business will make it even more convincing.


Lastly, don't neglect the formal aspects. And with formal aspects, we do not mean graphics and other flourishes to beautify your presentation. Nor are we referring to the forms (the manners) of behavior (which too): the formal aspects have to do with a coherent structure that surrounds the content of your business plan.

2) How to convince a bank or an investor of your business

Once your business plan has been prepared, it is important to know how to communicate it in the shortest and most orderly way possible. It is clear that if your project is not good, you are not going to convince anyone no matter how good rhetorical skills you have. But poor communication can derail a flawless plan.


To communicate something well, in addition to having something to communicate (your business plan), you also have to know your audience. And that means knowing what their interests, needs, and expectations are. It is not the same to present your business project to a bank than to an investor. Let's see why.

2.1) How to convince a bank of your business

When a bank is encouraged to finance a business project, its main concern is that it is viable. That is, you are able to repay the loan and its interest.

That is why in your argument you focus on three aspects:

That your company is able to create a positive cash flow. That is, it creates liquidity (cash). Remember that the bank wants to collect the loan within the stipulated terms and that your business generates liquidity will reassure them.

Consistent financing. If your business needs long-term investments, ask for a long-term loan. The same logic is imposed if you need short-term financing.

Guarantee. Banks want to get back what they have lent you and that is why they will ask for guarantees. You can go to a Reciprocal Guarantee Society, a non-profit financial entity whose main purpose is to ensure access to credit for the self-employed and SMEs. In Spain, they are mainly distributed by autonomous communities.

2.2) How to convince an investor of your business

First of all, warn you that an investor should be the last financing option for your business. Before, it would be advisable to exhaust other avenues, such as requesting a bank loan. Now, since you've arrived here, let's move on.

The logic of an investor - be it a business angel or a venture capital fund - is different from that of a bank. If the bank is concerned that your business is viable, the investor is interested in making it scalable. That is, that your income grows exponentially in relation to your expenses (which grow linearly). In other words, your business has the potential to explode.

Investors enter the capital of your company on a temporary basis with the aim of later selling their shares for a huge price (capital gain). In other words, your investment is designed to get you - usually in the short term - your return with large returns.

If you want to convince him, you must take into account the following aspects:

The investor is not a bank. Do not go to him asking for "financing" because, if he is responsive, he will send you to a bank. Take care of your vocabulary. Investors seek to invest, not finance.

That your business creates value. If your business is satisfied with being viable (which is what a banker is looking for) it will not interest any investor. Creating value does not mean simply creating profits. Even if your business does not create immediate benefits, your investors will continue betting if they see that it generates a value that will ensure greater and lasting benefits.

A classic example: the first pizzeria in the world with a home delivery service was the North American Dominoes. By offering such a service, you created value that would bring you more benefits. When the competition offered the same service, Domino's responded by assuring that the home delivery time would be less than 30 minutes. That is creating value.

Define your relationship with the investor. Make it clear what type of investment (long-term? Short-term?) You are looking for as well as its relationship with the control and management of the company. Do not forget, by the way, to be humble: your investor has more experience than you and their participation can help improve your business.

Your company has a price. If everything works well, one day your investor will want to recoup the investment and something else butterfly. Clarify what percentage of your capital you sell and at what price.

Sell ​​yourself well. That is, show him that you are the ideal person to carry out that project (and, therefore, to receive that investment). Show confidence and conviction and turn your weaknesses into strengths. And whoever talks about you talks about your team, because you will need to be surrounded by good professionals. I suppose you've heard that "you invest in people, not ideas."

Invest your savings. You will gain credibility with your investments if you do so. Why? Because you yourself have given credibility to your business by betting something as valuable as your savings.

To conclude, remind you that there are no magic formulas to convince a bank or an investor; especially the latter. On the internet, you can find advice from various startups and entrepreneurship gurus, such as these invaluable recommendations from Create my business. They are very useful to start with.

Don't forget that you learn from experience. If the first time it doesn't work, keep trying. There may be weaknesses in your business plan, in the way you communicate it, or even that it is your own business idea that still needs to mature. Well then: don't be discouraged and keep improving it.

General data:

Now that you are going to start you can use your Debitoor billing program designed for freelancers and small businesses. It is simple, intuitive, and efficient. Get started now for free. Includes billing and expenses, plus the total management of your list of customers and products.

read also: 5 Ways to Convince Banks to Invest in Your Small Business

The 10 mistakes you make when washing dishes by hand

 Avoid mixing utensils with different types of dirt, remove the grease they contain before scrubbing them and use very hot water to disinfect

He had Agatha Christie that his best fictional crimes had occurred to him washing dishes because that task "turns anyone into a homicidal maniac category". Is it so horrible to face a pile full of soap and pots? There are studies that indicate that it is one of the most hated domestic jobs (because it does not generate compliments) and the least shared, has to be assumed by women.

But there is also the occasional successful male who likes washing dishes. Bill Gates said it was one of his hobbies and Jeff Bezos, an Amazon mogul, told CBS that it was one of the sexiest activities he did. Surely, either their dishes are greasy, or they know a foolproof scrubbing method that allows them to leave everything sparkling while they relax and happily ramble with soapy hands.

We asked experts for the secrets of this everyday task, to be able to eliminate bacteria in an efficient and systematic way, without overwhelming us rubbing. At what temperature should the water be? Should we start with the glasses or the pans? Do we use a bucket to clarify? Is it a good idea to put down the sponge and use the dishwasher? Does the dishwasher use more water than hand washing? These are the 10 mistakes you make when washing dishes and that, perhaps, are what makes you feel like Agatha Christie at the sink.

related article you may read also best over the sink dish rack

1. Use cold water

That the water with which you wash the dishes is very hot is the most important thing to achieve complete bacterial disinfection of the dishes for the teacher at the Barcelona ESHOB school of hotel management, Cristina Cusí. Coldwater does not remove dirt from the same level. According to the expert in the Food & Beverage area,  a temperature of around 80 degrees is the ideal one to completely eliminate bacteria from food waste. "This is what our grandmothers and great-grandmothers did, and they were always used to being right," he points out and affirms that the dishwasher is ideal in this regard because it uses very hot water and it prevents us from burning our hands when we do it in the sink. If we have to wash them by hand with hot water, we must use gloves.

2. Be reluctant to use the dishwasher

Thinking that buying a dishwasher is a useless expense is a misconception, according to Cristina Cusí. As we have seen from the first point, the appliance is very effective in eliminating bacteria, but not only that. Surprisingly, the expert argues that it is also more environmentally friendly and economical than hand scrubbing. “ The water consumption of a dishwasher is controlled, it is always the same. On the other hand, when we wash by hand we open the tap and the water jet flows constantly, that is, we use much more water almost to realize it ”, he explains.

If we believe that it is very expensive for our budget, "we have to think that in the market we can find them of all types and sizes ", and also that they have eco wash programs. Now, if we have very few dishes and little stained, "logic indicates that it will be better to wash them by hand." And yes, close the tap when you are rubbing.

3. Mix the types of dirt in the sink

The mediatic Argentine chef Paco Almeida (with more than 70,000 followers on Instagram) launched a tweet thread in April 2018 with his technique for washing dishes that immediately went viral. At the top of the list was the importance of " knowing how to differentiate types of dirt on the dishes (grease, organic residues, and superficial dirt) and not mixing them. If you throw in the sink a tray where you have cooked meat in the oven with the cutlery and glasses, everything will be greased. He says that, as in the recycling of garbage, "you have to separate at the source."

Cristina Cusí agrees and points out the importance of washing small and less dirty objects first and progressively ascending from smallest to largest "because you don't change either the cloth or the sink." The most delicate go ahead. "It is advisable to start with the glasses, wash them in hot water, dry them, and then clean them with special glass cloth." And the wooden objects, better not to put them in the dishwasher.

4. Do not remove fat from dishes before washing them

After 15 years of working in kitchens around the world, Paco Almeida observed that washing dishes "is a global problem where a lot of water is wasted and liters of contaminants are unnecessarily dumped into the sewers." The first step in preventing grease from seeping into pipes is to remove food debris from trays, plates, and kitchen utensils before scrubbing. The chef recommends absorbing it with paper napkins (better if they are used so as not to waste) or with newspaper or any other paper. In this way, we also facilitate washing, avoid contaminating the rest of the dishes and spend less detergent.

5.Prewash before putting in the dishwasher

The advice of the previous point is equally valid in the case of the dishwasher. "Removing the remains of food makes the work of the appliance easier, " says Cusí, but warns us that we should not do it with water. "Running the dishes through the stream before putting them in the dishwasher makes us use up water twice." The teacher has a method to remove difficult fat in all cases: using pastry tongues. "They are rubber spatulas that carry the dirt away immediately." It is also preferable to always wash at the moment because the grease and dirt will harden. If this is not possible, soak the dishes with a splash of detergent.

6. Not controlling the type and amount of detergent we use. 

If wasting water is harmful to the environment, so is abusing detergent. Chef Almeida assures in his method that, for dishes that are not particularly dirty,  diluting a bottle of detergent in three of water is just as efficient and protects your hands in case, like him, you don't like to use gloves. In any case, follow the manufacturer's recommendation that is printed on the bottle.

Cristina Cusí warns us about the use of bleach, a pure disinfectant that is not necessary to use in our day to day, "much less mix with soap or use with hot water because its effect is canceled." For the teacher, the use of a few drops of bleach in cold water (one drop per liter) is recommended in cases where we have many guests and that generates large piles of washing utensils that require optimal disinfection, although the water is very hot with detergent is just as effective. "In everyday life, bleach is not necessary," he points out. You also have to put the dishwasher tablets in the correct box.

7. Do not renew the sponges with which we wash

What type of material is the best for scrubbing? It depends on the utensil you are dealing with. In principle, the brushes are used to remove food debris, the sponge removes basic dirt and the stronger scouring pads are useful with very greasy utensils or with remains of burning. It is important to renew the scourer or sponge often because they accumulate many bacteria. Sponge folds are a good refuge for germs.

For Cristina Cusí it is important to use logic: "Having the metallic sponge that you use for very dirty pots and the fine cloth that is great for a pan with which you make tortillas." The expert adds that we should not soak the cloths for a long time, if not that, once clean, they must be drained and put to dry to obtain better disinfection.

8. Should we use a bucket to clarify?

If we wash the dishes by hand it is likely that, after lathering them, we will rinse the dishes in a container full of water. In this way, we spend less water because we avoid having the tap open continuously, but for Cusí, that is a mistake if we speak in terms of cleaning, "because it is not very hygienic for all the filth to be trapped in a tub". You spend less water in exchange for worse disinfection. Everything will depend on the number of dishes and how dirty they are. Chef Almeida recommends grouping different utensils by type before rinsing them.

9. Not taking care of the hygiene of the sink and the filling of the dishwasher

According to the British National Health Service, the kitchen sink contains 100,000 times more germs than the bathroom or toilet. For this reason, it is essential to keep it clean with a good degreaser and disinfect it daily. Likewise, we must keep the dishwasher in good condition. It is important to clean the filter with soap and water, and the rotating arms.

10. Do not dry the dishes when storing them.

Once we have clean dishes, we dry them on a best over the sink dish rack or with a delicate and absorbent fiber cloth that does not leave lint. It is very important that when we store the dishes or other utensils “we do not have any residual water because harmful bacteria can be generated. Accumulated water is always a danger, ”says Cusí.

you may read also 10 Dishwasher Mistakes and How to Avoid Them

How to Make a Fading Clipping Mask

A clipping mask is an object or image that you put over another image in a graphics software program to modify the shape and opacity of the image below. Placing a heart-shaped mask over a wedding photographer to produce a vignette is an example of how a clipping mask can be used. Adding fade to the clipping mask produces an additional effect within the vignette, such as a pink fade, that filling a gradient in the mask achieves. The graphics program you use should allow you to work in layers, apply a gradient to a layer, and make it a mask.

Instructions1 Open a graphics software program. Load the image file to which you want to apply a fading clipping mask.

2 Copy a separate mask image to the team clipboard by selecting the image file and clicking "Edit" and then "Copy".

3 Create a new layer above the main image layer. Make the new layer transparent or white. It will be the masking layer.

4 Copy the image masking service to the mask layer by selecting the layer and then clicking "Edit" and then "Paste". If you prefer to create your own mask shape, create a shaped object using the drawing tools of the graphics program. For a rectangle or square, click on the rectangle tool and stretch the rectangle on the layer. For a circle or oval, select the circular shape tool, and then drag and drop the shape onto the layer in the same way. You can adjust these shapes after they are "dropped" by moving the square adjustment points on the sides of the object.

5 Select and remove parts of the mask image to create transparent sections on the mask layer if desired. Transparent sections will function as holes in the mask.

6 Select the mask layer, then click the program command to create a mask in the software program's layer palette. The command varies between graphics programs. This action adds a mask icon, which will appear as a separate square on the mask layer behind the image square.

7 Select the gradient tool from the software program's toolbox and apply a black to white gradient to the mask layer. Drag the gradient tool across the mask layer to apply the gradient. You should see Graduated, or Gradient, shading will appear on the layer in the direction the tool applied, progressing from dark to light.

8 Experiment with the gradient shading and opacity of the mask layer until you achieve the desired attenuation effect on the original image layer below. You can also change the direction or intensity of the gradient with the gradient tool to vary the effect. Experiment with different shades of the slope or opacity of the layer.

Tips and Warnings

If you want to make an image disappear into another image, place the first image on the mask layer on top of the other image, and apply the gradient to the entire frame.
For Fade to black or white or any other color, use that color in the background or in another layer below the masking layer.

you may know more about Clipping path

5 courses to learn digital marketing and boost your brand in networks

The presence of brands and professionals in social networks has become more than a reality, a need for digital marketing Digital marketing is the application of marketing strategies carried out in digital media. The increase in the number of personal devices and their widespread use globally means that brand sellers have many more ways to communicate directly and interactively with their consumers or future customers.

Each product and service has its virtual habitat to interact with its audience; But to take advantage of all the possibilities that platforms such as Facebook, Instagram, or Pinterest offer, you have to be present and not in any way, but with strategy, order and meaning. To achieve success in the digital environment, we recommend five courses that will help you improve in digital marketing to enhance your brand, product, or company on the internet :

Introduction to social networks for creative entrepreneurs

One of the pillars of digital marketing applied to independent creative work is taking care of your personal brand and that implies paying close attention to the presence of your project or brand on social networks. It is essential to know them to find new clients, position a correct profile, and develop strategies to grow your business. Pamela Barrón, photographer and entrepreneur, teaches you in this course, the tools and techniques to position your business and better sell your work.

Content Marketing for Social Networks, a course

Knowing social networks, it is important to understand how you can generate attractive multimedia content to connect with your audience and from there develop a good online profile, in addition to showing honesty and distinction through your brand. For this reason, Reina Rodríguez –expert and Social Media Manager of WeWork for Latin America and Spain–, teach you in this course to develop creative content on social networks through a content marketing strategy that will attract your target audience and future customers.

Communication strategy for social networks

The next step is to plan the presence of the brand on social networks, carry out a communication strategy to apply it to your project, company, or personal brand. Nuria Mañé has spent a decade dedicating herself to communication consulting and social media strategy, which makes her a great teacher to teach you how to develop a Social Media Plan that will replicate a good presence on social media with a defined digital strategy.

Introduction to digital marketing on Instagram, a course 

Once you know the social networks and know the digital marketing strategy that you will follow for your brand, it is time to dedicate a moment to Instagram, since that is where the users interact the most with the brands. In this course, Otman Amesnaou - digital marketing manager specializing in growing brands on the internet - teaches you how to position a company profile or your personal brand on that social network, from start-up to using each of its functions, which you can adapt to your specific needs to improve the online presence of your business and establish close and lasting relationships with your customers. best

Brand strategy on Instagram, a course 

Instagram became the preferred social network for brands and small businesses, both for the advantages it offers for communication, content, and sales, and for the growing number of users, and knowing how to use it can help you properly promote your brand. The marketing strategist Juliet Tello teaches you, step by step, how to create a successful strategy Instagram for your brand, managing your profile as a professional with the aim of achieving tangible results.

Start planning strategies, create content, and boost your brand with Domestika's online digital marketing courses, where you will find numerous professionals who will show you how they work so that you learn from the best.

IS IT REALLY WORTH BUYING FOOD ONLINE?

Purchases of food on the Internet are growing, although, for various reasons, the food sector is the least permeable to this form of trade, especially in Italy. However, the realities that sell on the web are already many, with a very varied and complete range of products. After seeing how young people are shopping in our country, this time we will try to understand whether buying food online is really worthwhile, taking into consideration the practical and economic aspects that come into play and the research published so far on this issue.

BUYING FOOD ONLINE: THE SITUATION IN ITALY

In recent years, the habit of buying food online has spread, especially on the channels of e-commerce giants, which have expanded by developing innovative ways of selling, paying, delivering, and retaining customers. Compared to other markets, however, the food market is distinguished by some specificities, which have generally slowed down and limited the landing on the Internet, especially in Italy. In the United States, however, the sector is already worth almost 11 billion dollars, and growth of 9.6% per year is expected until 2019.

GROWTH AND EXPORTS

Despite the delay, even in our country food sales have been increasing for some time, as evidenced by an analysis by the B2C Observatory of the School of Management of the Milan Polytechnic and Netcomm, according to which food e-commerce in Italy in 2016 it grew by 27% compared to 2015, reaching a value of 519 million Euros. Considering instead the sales from Italian sites to citizens all over the world, the turnover exceeds 650 million Euros. Overall, exports - understood as the value of sales from Italian sites to foreign consumers - account for about 10% of the sector's sales.

In this sense, a certain gap is catching up compared to other western nations, such as the United Kingdom, France, and the USA, where the habit of buying food online is more rooted. Sales in Italy, however, still represent only 3% of the turnover of digital commerce, with 8.6% of online shoppers who also buy food on the Net, according to Istat.

In comparison with other products, the food trade pays for some structural logistical difficulties mainly related to transport, especially in the case of fresh perishable products. In Italy, moreover, a certain mistrust seems to weigh more than elsewhere, caused by the inability to personally see the goods before purchasing. In light of the growth already recorded, however, these data could improve in a few years.

WHAT DO YOU BUY ON THE INTERNET?

Based on the results of the research, when you decide to buy food online, you generally focus on certain categories of products, which lend themselves more to this method of purchase. As we are about to see, however, food sales concern a wide range of goods.

PACKAGED PRODUCTS

The foods packaged in the long term and without need for refrigeration, having no particular needs in transport and storage, are the most purchased, with 60% of sales. Fresh food, to be kept at a controlled temperature, stops at 31%, while drinks and frozen foods weigh 7% and 2% respectively. Overall, the grocery food sector accounts for 36% of online food sales, while those with home delivery on traditional supermarket sites, from 2015 to 2016, would have grown by 40%, reaching a value of 188 million Euros.

These realities are flanked by platforms that operate only on the Web, such as Amazon's Prime Now, which can deliver the goods within two hours of placing the order. As for chains with physical stores, even if not all Italian cities are covered by home delivery services, it is still possible to buy food online and collect it in stores.

GASTRONOMY AND SPIRITS

The food and wine and spirits account for nearly 47% of the food sector value online, of which the first segment in economic terms, grew by 17% between 2015 and 2016, up to a figure of just over 240 million EUR. Both large retail chains with a network of stores and producers who sell directly to consumers operate in this sales sector.

The segment of convenience foods and restaurants with home delivery - grew by 29% between 2015 and 2016 - although falling sales online differs from the previous series. According to research, this type of market has particularly benefited from the diffusion of smartphones, through which today about 25% of web sales take place, with an increase of 51% between 2015 and 2016. In the food sector and in this lapse of time, purchases from mobile phones have almost doubled, reaching a value of 100 million euros, about 17% of the total e-commerce of the sector, 25% also adding expenses via a tablet.

THE BUYING GROUPS

The role of the buying groups, which above all satisfy the demand for fresh products, with methods suited to the needs of these goods, such as previously agreed delivery, should not be overlooked. These small businesses, spontaneously organized by citizens, manage to be widespread, offering the possibility of purchasing a wide range of foods, often from organic farming. Not surprisingly, those who opt for quality vegetarian shopping are generally attracted to buying groups to buy food online.

INTERNET FOOD SHOPPING: THE BENEFITS

After presenting some data on the expansion of the food market on the Web, we can consider the reasons that lead to buying food online, especially in terms of speed, convenience, and choice.

IT SAVES TIME

Beyond the merely economic data, the main advantage for those who choose to buy food online is saving time. Having no more need to go personally to the stores, moreover, represents a very welcome possibility, especially for those who lead a busy life or for those who can stand the queues in the supermarket.

COMFORT MATTERS

For the same reasons, the ability to order and pay from anywhere and at any time, combined with the home delivery of the goods, drastically reduces the commitment to devote to daily shopping. Without haste and without stress, purchases can be completed after dinner from the armchair at home.

MORE CHOICES

In addition to the reasons just mentioned, buying food online undoubtedly offers a much higher range of choice, with the possibility of comparing prices and carefully inquiring about products. Not infrequently, this advantage prevails over others, especially for those looking for quality food that is difficult to find, which requires direct contact with producers.

Grocery Shopping in Bangladesh

THE ADVANTAGES FOR COMPANIES

Not only those who buy can benefit from online sales, but similarly, businesses and the entire food sector are favored by the expansion of the market and by the increasing invisibility, which can also involve abroad. These advantages are within the reach of even small businesses, without the need for large investments. The simplicity of use and the reduced costs of the services, in fact, favor the development and innovation of the whole food sector.

IS ONLINE SHOPPING REALLY WORTHWHILE?

Net of the strengths mentioned above, there are doubts about the effective economic convenience of purchases via the Internet compared to those in the store. In 2017, a study by the Massachusetts Institute of Technology (MIT) denied this type of convenience, following a price comparison in stores and on the web for the same vendors, in ten countries between 2014 and 2016. After having monitored 38,000 prices for 24,000 products, in 73% of cases, the figures were the same, even during sales or sales, although there were differences in the individual States and in the different categories of goods. In the case of the food sector, the data seemed even less comforting, as prices were equal in 52% of cases and even higher on the web in 32% of cases.

Although the research did not involve Italy, the results on Repubblica were substantially confirmed by Valentina Pontiggia, director of the Digital Innovation Observatory in Retail of the Politecnico di Milano. For the future, an overall price alignment is expected, while the difference between the sales channels will be determined by the added value represented by the delivery times and methods, as well as by the services related to the purchase.

THERE IS NO FIXED RULE, BUT ...

On a strictly economic level, to evaluate the real convenience of food e-commerce, some simple parameters must be adequately considered. If the store that interests us is not far from our house and we do not have to face additional costs, such as those for parking, buying food online will almost always not be convenient. Those who live near a discount store, even more so, will have less reason to buy on the Internet.

Basically, to save money, it is good to evaluate your own case history in terms of the costs of goods and travel but also based on time spent and comfort. Buying food online is particularly convenient in some particular situations and can be an appropriate way to find certain products, perhaps by integrating purchases in trusted retailers.

THE 10 BEST BOOKS ON DIGITAL MARKETING OF 2020

Books and manuals on the web marketing and the digital world are increasingly popular: there are those who are passionate about novels and short stories, while there are those who, for study or work but also for simple passion, prefer a good essay on this sector, to learn, grow professionally or give a higher gear to your online business.

THE BEST DIGITAL MARKETING BOOKS (2020)

Digital Marketing is now a booming industry, offering thousands of jobs every year and has a very transverse field: any platform, any social network, any channel can radically change the outlook and methods of marketing, so it is always a wise to update and keep up with the times.

Precisely for this reason, I have prepared a very careful list of books, all published by authoritative Italian and other marketers, through which the reader will be able to delve into some sectoral issues in a very clear way or to dive in small steps into the various meanders of this sector. There are 10 texts that, in my opinion, can be authoritative guides on the topic as well as very welcome gifts for any occasion.

INTEGRATED DIGITAL MARKETING: TOOLS, STRATEGIES, AND TECHNIQUES TO INCREASE SALES

The first book that I found very interesting on the subject in the last year is Integrated Digital Marketing. Published in 2018 by the highly trained Francesco De Nobili, the book is a real digital marketing manual: it explains its actions and behaviors and lists different strategies to optimize investments according to your business.

Furthermore, the techniques for integrating various marketing activities, online and offline, are really clear, starting from data management: SEO, social media marketing, lead generation, growth hacking, chatbot, email marketing, CRM, advertising, neuromarketing, mobile engagement, employer branding and much more. for a course Digital marketing training Bangladesh

BUY IT ON AMAZON: INTEGRATED DIGITAL MARKETING. TOOLS, STRATEGIES, AND TECHNIQUES TO INCREASE SALES

THE ARANZULLA METHOD

Another book that particularly surprised me was the first publication by Salvatore Aranzulla, creator of one of the most visited web portals in Italy and a reference for millions of Italians who have to deal with small or big problems every day. pitfalls of the hi-tech world. This book, published by Mondadori, has the ability to go beyond the simple notions of digital marketing but explains how to do business and business online starting from a small village in a Sicilian province. Reading is pleasant and inspirational: for this reason, I highly recommend it.

BUY IT ON AMAZON: THE ARANZULLA METHOD. LEARN HOW TO CREATE AN ONLINE BUSINESS

web-marketing-consultants-Alessandro-mazzù The 10 best books on Digital Marketing (2020)One of the biggest difficulties for those who work freelance or independently, but not only, in the world of digital marketing is that of consulting in an organized way. From the compilation of a brief to the compilation of the quotes, this manual by Alessandro Mazzù helps you extricate yourself in this world, explaining step by step how to become a digital marketing consultant.

BUY IT ON AMAZON: WEB MARKETING CONSULTANTS. THE FIRST OPERATING MANUAL

E-COMMERCE, MARKETING, AND SALES

The world of e-commerce, today, is growing rapidly: having an online store, for many, has become a real necessity, as well as an opportunity. Optimizing resources, allocating the right budgets, making thoughtful choices: in this book by Francesco Antonacci, there are all the tips to build a targeted strategy to make a successful eCommerce.

WRITTEN MINUTES: 12 THOUGHT AND WRITING EXERCISES

41vJifHWboL._SX358_BO1204203200_ The 10 best books on Digital Marketing (2020)Writing, thinking and creativity in the world of digital marketing are closely connected and very important. This book by Annamaria Testa proposes a path that begins before the act of writing and helps to focus on fundamental skills, both at a design level and at a practical level in writing: a book useful for any process that has a creative component.

GROWTH HACKER: MINDSET AND TOOLS TO GROW YOUR BUSINESS

Growth Hacker, a really popular term that made its way in 2018. The good Raffaele Gaito, in this manual, perfectly explains how this figure can become the future fulcrum of any company: a complete vision on the world of web marketing that based solely on growth and data analysis.

RETAIL 4.0: 10 REGOLE PER L’ERA DIGITALE

415Dcd9NthL._SX407_BO1204203200_ The 10 best books on Digital Marketing (2020)Il “re” del marketing non sbaglia mai. Philip Kotler ci spiega la rivoluzione tecnologica degli ultimi decenni, che ha modificato molti dei presupposti su cui si fondava il mondo del retail. Chi acquista desidera un’esperienza sempre più coinvolgente, personalizzata e appagante: una visione alla quale il digital marketing non può rinunciare.

ACQUISTALO SU AMAZON: RETAIL 4.0. 10 REGOLE PER L’ERA DIGITALE

Instagram è uno dei social network che in questo 2018 ha visto un’esplosione positiva e tantissime sono le aziende che guardano a questo canale come canale fondante della propria strategia. In questa guida di Ilaria Barbotti e Luca Conti, tanti spunti per farsi strada sul social più amato dai millenials.
In questo articolo, ho consigliato 5 libri da non perdere assolutamente sul tema dell’Instagram Mareketing.

IL SUCCO DEL WEB MARKETING

51A3-KSy7DL._SX343_BO1204203200_ The 10 best books on Digital Marketing (2020)Libro che non dovrebbe mancare tra gli scaffali di un professionista di web marketing è questo manuale scritto da Alessandro Sportelli e che apre la mente su aspetti del web marketing che sono la base su cui poggiare il proprio lavoro online. Strategie, tecniche e casi di successo di fondamentale importanza per raggiungere i propri obiettivi di business online.

LA MUCCA VIOLA: FARSI NOTARE IN UN MONDO TUTTO MARRONE

Infine, un classico dei classici, in particolar modo per chi si avvicina a questo mondo, così bello ma così complesso: la Mucca Viola di Seth Godin, praticamente il libro per eccellenza per chi vuole capire il marketing online e tutto quello che ha portato al successo a grandi brand internazionali come Apple, Ikea, Starbucks o Google.

ACQUISTALO SU AMAZON: LA MUCCA VIOLA. FARSI NOTARE (E FARE FORTUNA) IN UN MONDO TUTTO MARRONE

Sicuramente ci sono tantissime altre pubblicazioni che meritano letture ed approfondimenti, ma ritengo che questi 10 libri possano dare una infarinatura completa a chi si addentra per la prima volta in questo mondo, oltre che dare i giusti approfondimenti e slanci creativi per chi ci lavora da molto tempo.

As we know, field practice is the best book that a digital marketer can implement to learn the tricks and secrets of this profession.