With these tips, you will be right to choose the right living room furniture for you, according to your needs and style.
Your salon must meet minimum requirements based on current and future needs.
The living room according to its dimensions and characteristics offers us a wide range of possibilities when choosing our furniture and decorative objects according to our style and personality.
The greatest difficulty in choosing living room furniture is finding the harmony between design and functionality.
We indicate some proposals to furnish your living room and obtain a suitable option to solve your needs and at the same time provide you with a good design related to your personality.
Currently, there are many styles that can fit your personality: minimalism, Nordic - Scandinavian, rustic, vintage, eclectic, colonial,
Modular furniture
Take advantage of the wide range of modular furniture that you can find to adapt them to your living room, with different sizes and options.
This kind of furniture gives us flexibility at the time of distribution. These modules will allow us to adapt to space and thus dress our room with taste and personality.
The usual thing is the modular set consisting mainly of the television cabinet, to which we can add a shelf, a showcase, a library shelf, ...
A good distribution of this modular furniture will help us to gain space for our sofa, and thus be able to choose a large and comfortable sofa for our moments of leisure and rest.
The couch
It is the place where we are going to spend the most time, the living room and specifically accommodated on the sofa.
It is the element that will suffer the most use in the living room, that is why we have to take into account the choice of a good quality sofa and think about more functional aspects such as comfort and cleanliness.
As for the color, you have to choose a tone that is consistent with the rest of the living room furniture as well as knowing how to combine it with the paint on the walls of the room.
The sofa is an essential furniture object in any living room, it is the protagonist together with the television cabinet. It is important to make a good choice in terms of size according to the space we have. And it is at this moment when we decide to choose a chaise longue sofa or 2 + 3 seater sofas.
Table
If we refer to the coffee table :
It is an element that we will enjoy in our leisure moments since its place is to place it very close to the sofa. We have to place it at least 60 cm. from the edge of the sofa to avoid possible bumps and facilitate passage.
In the case of the dining table, for the living rooms - dining room :
To avoid overloading the room, we must choose an appropriate size, since when adding the chairs we do not have problems with the passage.
For rooms with less space, the use of round tables is recommended, as they allow a good optimization of our space in the living room - dining room. Or we can opt for square tables in more modern decorations to follow the aesthetic.
One of the main objectives of digital marketing is the generation of leads or contacts. And not just any lead is worth it, but it has to be qualified for your company. What does this mean? That the person who leaves you their data has to be really interested in you, both in what you say and in what you do, because only then can you convert the lead into a real customer.
Content Marketing for qualified lead generation
To get a Live transfer leads, you must first capture the attention of users through content that you generate and that is of interest ( for them, not for you! ).
This content will help you attract traffic to your website, by distributing it in different ways: shared on different social networks, through Google positioning of articles, or through Facebook Ads campaigns.
Capturing this audience is an important part of the goal of lead generation, although segmentation does not need to be so strict in this phase.
Once you are generating traffic to your articles, you have to identify those users who visit you as "qualified." The best way to do this is by offering them exclusive content, which provides them with great value and usefulness, and which is only available under download in exchange for their data (name, email, and telephone number).
Exclusive content: the Lead Magnets
This exclusive content is known as Lead Magnet. It is the key piece that will help you to transform the users of your website into your potential customers. How do you know? Because it is content aimed at a very specific audience, who needs a solution to their problem, and that you have. Bingo!
When the user receives the valuable content that solves a problem, two things happen.
On the one hand, the user has your company well-considered, because you have helped him for free. On the other, you already possess the most important data of the user to continue working the process of turning it into the client using other strategies and marketing channels, such as Email Marketing, Google AdWords remarketing, etc.
Quick Guide Digital Marketing
Therefore, user segmentation in marketing is extremely important for effective lead generation. You have to go to those people (still unknown) who are part of your buyer persona and offer them that high-value content for free to obtain their data.
The best way to segment the public (and the most effective) is by creating content related to a very specific topic that serves per se to identify the target (this is what is known as Strategic Content Marketing ), because the fact that it is downloaded it reflects a need.
You can also achieve this through campaigns on Facebook Ads, or even Facebook Lead Ads, which directly obtains the business loan leads by promoting the Lead Magnet on the social network itself.
The more segmented the audience you are targeting, the more opportunities you will have to convert them into customers.
To achieve this segmentation, it is convenient to have a whole 360º Digital Marketing strategy, which takes into account all the particularities and variables that affect your business in particular.
The first recommendation is that with basic and common sense care we will have the perfect equipment for years. If we buy a camera and we do not take it out for fear that it will break down, we will be wasting money and we will not enjoy taking photos.
It is preferable that the equipment breaks due to intensive use, no one is free from an error or bad luck, but do not be obsessed with security measures: apply common sense, knowledge of the equipment, and basic precautions. That said, cameras and lenses are delicate (and expensive) devices, we will try to avoid risky situations or the most frequent mistakes.
The most immediate care has to do with physical protection (bumps and falls
Always carry the camera in a sturdy, padded backpack or bag. Each item of equipment has to be individually separated to prevent them from colliding or rubbing against each other inside the backpack. Be careful with the buckles and harder parts of the backpack, which can scratch the equipment (special care with the lenses, for example, always keep with their covers)
Whenever possible, carry the camera around your neck with the strap (or with a harness or wrist strap ..) to prevent it from falling to the ground if it slips out of your hands for any reason.
Be careful when we leave the camera on a table. An inadvertent fall from a height can damage it. Also, be careful not to leave the strap hanging since it can get caught and we can throw the camera.
Be careful with the objectives when we leave them on a table, if we place them horizontally they can roll and fall.
If we use a tripod, secure the tripod well on the ground with the legs wide open and secure the camera well to the tripod. Some more objective camera setups can be very heavy, the center of gravity is too high, and an accidental bump can cause the entire equipment to tip over. Be careful with the strap when working with a tripod, we can accidentally hook it and throw everything down.
Do not leave the camera or equipment in direct sunlight for a long time. Ultraviolet rays and heating cause plastic materials to degrade, they can suffer deformations, etc.
If you go out to photograph accompanied by small children or pets you will need an extra dose of care and patience
In cameras, with interchangeable lenses (reflex and EVIL/mirrorless) one of the enemies is dust, splashes, or any external element or dirt that can reach the interior of the camera, especially that stains the sensor.
Basic care:
Keep the sensor exposed as little as possible. Always the camera with a lens attached or with a protective cap.
If we have to change the lens, try to do it in an environment free of dust (and of course rain or splashes, avoid any external element that can enter the interior of the camera).
The change of objective has to be done quickly but calmly (not to avoid the entry of dust, in the rush we drop a lens or damage something, and the remedy is worse than the disease).
When we change the lens, try to place the camera with the sensor facing downwards. If the lens or the camera itself has dust on its outside (which is very likely) we will prevent said dust from falling into the camera.
Of course, never touch the sensor or the internal elements of the camera with your fingers
We will discuss cleaning the camera and cleaning the sensor later.
Do not touch the lenses with your fingers. Even with perfectly clean hands, fingers leave a greasy mark.
When we remove the lens, immediately place the protection caps, both the front and the rear.
Clean the lens with microfiber chamois and a specific cleaning liquid ( we'll see that below ). Don't wipe the lens with your shirt or the first thing you catch. Don't breathe on the lens to clean it.
The front lens of the objective is in contact with the outside, therefore exposed to dust, splashes, and dirt in general. One option is to use an ultraviolet filter, which is screwed onto the lens and minimizes the entry of dust, and can avoid the occasional scratch. If you are a beginner, I would recommend using it until you get to practice managing the objectives, cleaning them, etc. Later you can do without these filters or place them only in situations with a lot of dust or the possibility of splashing
One item that can be useful as protection is the lens hood. In the first place, it acts as a physical separator between the front lens and the outside, and it can avoid any bumps or scratches. And secondly, if we drop the camera, it provides additional protection (although in this case, it will be more a matter of luck that something does not break)
Moisture is an enemy of the targets since it allows the development of fungi inside. In addition, the lenses include electronics inside, which does not get along very well with humidity.
Store the lenses at home in a padded backpack or individual padded bags in a dry and protected environment. You can add anti-humidity bags in the closet or backpack where we leave the equipment.
The coastal environment tends to lead to a more humid environment and also the saltpeter from the sea can be detrimental in the long term for both electronics and optics because the salt crystallizes in the camera and the lens. Simply when we have the equipment at home, we will have to find the driest place possible and use the anti-humidity bags if necessary.
The beach in general is a relatively hostile environment because sand (which ends up mysteriously reaching all corners of the team), dust carried by the wind, humidity and possible splashes, and saltpeter from the sea combine. It does not mean that we do not do photography on the beach, but if we do it continuously it would be interesting to use a sealed camera and lens.
Lens cleaning
The lenses of the objectives have on the outside a series of coatings (coated / multi-coated) of special materials that are used to reduce reflections, correct chromatic aberrations, etc. For this reason, when cleaning, we must not only avoid scratching the lens glass, but we must also be careful not to damage these coatings by abrasion or by using inappropriate chemicals.
Manufacturers recommend not using your breath (the typical way to clean glasses with mist and a tissue) because the saliva itself contains acids that can be harmful in the long run for coatings. This is surely an exaggeration, but considering the price of the lenses, why are we going to risk it if it costs very little to get it right?
What are we going to need?
Manual air blower (rubber bulb)
Brush or brush with very soft hair. It is preferable to have two or more brushes and reserve one only for the optics, and the others to remove dust from the other elements of the camera and lens.
Optionally a cleaning pencil-brush ( lens pen )
Specific liquid for lens cleaning
Microfiber chamois, for example, the one used to clean glasses. It has to be very soft so as not to scratch the lens and it should not release lint.
We can initially buy a cleaning kit that includes all these elements. Later we can acquire or replace the materials separately.
IMPORTANT: Please note that some of these cleaning kits include the spray for the cleaning liquid (the bowl), but without the liquid. The cleaning liquid can be purchased separately, of course, but check the information on the kit anyway to see if it is worth buying it with liquid or without liquid.
The first and most important thing is to remove the largest and hardest particles since if we wipe directly, those dust and dirt particles act like sandpaper and scratch the surface of the lens.
Process:
Prepare a work table with sufficient space and a clean environment. We wash our hands to remove dirt and grease.
Blow into the air, without pointing towards the target, with the blower a few times to remove any dust that the blower itself may have inside
Blow the blower across the target. First, for example, the entire exterior with the lens protectors in place. And then we focus mainly on the outer lens, which is the one that accumulates the most dirt. We place the part that we are blowing facing downwards so that the particles fall towards the table
We use the brush very gently to remove the dust from the lens and the front. We always place the surface we are cleaning looking down. Keep in mind that the rear lens and the contact area also tend to accumulate some grease from the internal mechanisms of the camera: use a different brush to clean this area and the external part of the lens, and a brush only to the optics (the same for the suede), thus we avoid that the grease goes to the lenses.
Now we have removed the largest and hardest particles, we can clean with the liquid and the microfiber chamois. Lightly moisten an area of the chamois with the cleaning liquid ( never apply the liquid directly on the lens ) and pass the chamois over the lens, gently and making circles from the center to the outside or the other way around, to cover the entire surface.
We now use a dry area of the chamois to dry the lens, following the same procedure with circular movements and gentleness.
Grease stains (for example, if we touch the lens with our fingers, the typical 'finger' with a fingerprint) are usually the most difficult to remove, you just have to persevere a little with circular movements.
Take the opportunity to blow and clean with the brush also the protective plastic caps of the lenses, both the front lens and the rear lens, as they tend to accumulate dust.
Cleaning with the brush pen (lens pen). These pencils have two parts: a soft hair brush on one side and a small soft velvet surface on the other. The advantage they have is that we can carry it in the backpack in case we have to clean the objective lens when we are out.
The procedure is similar. If we do not carry the blower, we simply clean very gently with the brush to make sure that no large particles remain. And then we apply the velvet part of the pencil, with a smooth circular motion as we would do with suede. In the case of grease stains, it may cost a bit more, since we do not use liquid, but it usually works quite well.
To clean the exterior of the lens, we can use a brush with harder bristles, such as those used for example for some hair clippers or razors. We can also use a chamois cloth moistened (only slightly moistened) with water. It is important that for cleaning the external part we have the front and rear lens protectors in place, to prevent dirt from going to the lenses.
For cleaning the filters we can follow the same procedures as for the objectives. Filters are usually less delicate, but in any case, it costs nothing to follow the same process.
More information on objectives: Lenses for Canon Lenses for Nikon Which lens is better for portrait
External cleaning of the chamber
To clean the camera we will simply use a soft hairbrush (preferably a different one than the one we use for the optical part) to remove dust and dirt, especially in the area of buttons and dials, which is where it usually accumulates the most.
If the camera has become dirtier or if we have been in an environment where it may have picked up saltpeter, we can wipe with a cloth or chamois slightly moistened with water (not wet, only moistened)
For the LCD screen, we can use a procedure similar to that of cleaning the optics. For the optical viewfinder, we can use the lens cleaning liquid applied with a stick.
Sensor cleaning
Sooner or later dust or dirt particles end up entering the camera and some of this dust will settle on the sensor. Most interchangeable lens cameras have some self-cleaning sensor systems, usually, they vibrate the sensor or apply ultrasound to it so that the particles detach themselves.
With a bit of luck, we will never have to clean the sensor manually because it is a bit delicate process. But it may happen that one day we find a small stain in the photos, which would correspond to a speck or stain on the sensor itself. Keep in mind that it can also be due to the objective.
How do you know if the sensor is stained or has any particles attached? To detect possible spots we will put a lens with the diaphragm as close as possible and with the lowest ISO. We can take a photo of the blue sky, white paper, or some smooth surface without texture, or light color. Spots or particles will appear when enlarging the image as small darker circles, usually slightly blurred.
Another option is to set a high exposure time, 2-3 seconds, and take a photo of a white wall by moving the camera. In this case, if perfectly focused spots appear, they would correspond to the stained areas of the sensor, everything else will appear blurred.
To verify that it is the sensor and not the objective, we can test with a second objective and see if the points coincide in all the tests.
There are several procedures for cleaning the sensor. Keep in mind that the surface of the sensor is very delicate and cleaning has a certain risk of damaging the sensor, some procedures more than others, some sensors are more delicate than others. If you don't want to risk taking the camera to technical service.
If it is only dust specks, probably the easiest and safest method to do it yourself at home is using gel bars or pencils such as Eyelead SCK-1. These bars are made of gelatin to which the sensor dust adheres and then the dirt is removed on an adhesive paper that the kit brings.
IMPORTANT:
You should bear in mind that some sensor models such as Sony mirrorless sensors (NEX, Alpha .. series) have a coating that adheres too much to the gel and causes gel particles to remain on the sensor. Therefore, do not use those Sony cameras and before using it, check the internet to see if your specific camera could have a problem. In any case, the method involves less risk than cleaning with a chemical product, alcohol, etc.
This method is only effective for removing dust or particles. If the sensor has a grease stain it probably won't remove it. If splashes or moisture condensation has reached the sensor, together with the dust in the environment, it will make the dirt more resistant and stick, and it will probably not be removed with this dry cleaning method either.
Do not use the gel stick to clean the mirror or any other element of the camera because we can break or misalign something.
If the gel bar is stiff or very hard (it does not behave like a somewhat sticky jelly) it will probably be damaged and should not be used.
If you don't want to use this procedure, you can try blowing the sensor with the manual air blower, but keep in mind that it may happen that part of the dust inside the camera goes to the sensor. That is, we may remove some specks and others appear. Possibly by repeatedly testing with blowing and automatic sensor cleaning, we will be able to eliminate these particles without having to physically touch the sensor.
There are other cleaning procedures with special liquids or isopropyl alcohol, but we must be sure that the sensor coating is compatible with the cleaning chemical that we are going to use. As a last resort, for grease stains or very sticky specks, there would be no choice but this cleaning with liquids or taking the camera directly to technical service if the sensor stains are visible with the naked eye in our photos and we do not want to risk it.
Batteries
With current Lithium-Ion (Li-ion) batteries, it must be taken into account that complete discharge is equivalent to spending a charge cycle and each battery has a limited number of complete charge-discharge cycles. Therefore, if we completely deplete the battery we will be reducing its useful life.
To give you a reference, a typical Lithium-Ion battery can have an average life of 300-500 cycles at 100% DoD ( Deep of Discharge - the depth of discharge, that is, 100% DoD is to charge to 100% and discharge to 0 % ). While it would reach 1200-1500 cycles at 50% DoD, that is, if we recharge it before it reaches a 50% charge.
Shallower discharges mean longer service life. Logically we will have to find a balance that is practical and that gives us some autonomy without having to carry a lot of spare batteries.
The rule would be to keep the load above 20% whenever possible (we are not going to give up the photo of the century for not respecting the 20% rule, but it is a good practice). And recharge whenever we can. It is preferable to carry at least one extra battery to replace when the main one runs out.
If we are not going to use the battery for a while, the idea is to store them with a charge of around 40%. This is usually tricky. What is important is to remember not to leave them unloaded or with a very little charge for a long time.
Li-ion batteries do not like extreme cold or extreme heat. They work poorly in extreme cold, but high temperatures are more damaging to them. Therefore avoid leaving them in the sun or storing them next to sources of heat. Some cameras overheat for example when recording video for a long time continuously, it can reduce the life of the batteries in the long run.
If you see that the battery fits very tightly into its receptacle in the camera, that is, it costs more than normal to remove or insert it, it may be because it has been slightly deformed and that it has been damaged or is close to the point. Do not use that battery since it could happen that it gets trapped in the camera and you would have to take it to the technical service.
In any case, we must take into account that the battery is still a consumable and that as we use it, its performance and load capacity will decrease. If it doesn't break down, there will come a time when its carrying capacity will be so small that it won't be worth using.
The article was written By Mickael Mosse – Blockchain and Cryptocurrency Expert
The beginnings of virtual currencies were not very good, society did not trust this new financial system that was opposed to traditional and conventional money. We were used to using physical money and the idea of being able to use and carry out transactions with intangible money seemed unlikely. However, the world of cryptocurrencies has not disappeared but has evolved over the years. says Mickael Mosse
Does the name Satoshi Nakamoto sound familiar to you? It is the name given to the creator of the first cryptocurrency, Bitcoin, (btw) created in 2009. This was the pioneer of a large list of cryptocurrencies that have been created over time and are still being born. Within that list is DAVIES, a cryptocurrency that was created a year ago, in 2018. DAVIES has its own characteristics and has an App for your smartphone and your computer.
What are the most repeated myths about cryptocurrencies?
Mickael Mosse points out that, There are many myths about these famous virtual currencies. There are still people who do not trust this financial system because they consider that they involve illegal aspects. What do you think this is? Yes, there is still a lot of misinformation about cryptocurrencies, which leads to mistrust of them. Due to the misinformation that exists, although it is gradually decreasing, there are many people who do not know how the world of cryptocurrencies works and, therefore, they believe the false myths they read.
1. Cryptocurrencies can be counterfeited
Mickael Mosse points out that, FALSE. Cryptocurrencies cannot be counterfeited. Each virtual currency operates with its own codes, which means that they cannot be forged. With the btw blockchain technology that cryptocurrencies use, it is not possible to record the transactions that a person makes, nor the order in which they do it. The fact that their falsification is not possible, prevents those transactions from being duplicated or creating the same virtual currencies. The system would detect them and then crash within seconds.
2. The government can veto them
Mickael Mosse points out that, FALSE. Thanks to one of its main characteristics, such as decentralization, the government cannot veto them. Why? Because the technology on which they are based, the btw blockchain, is a system that is not regulated by any government or by any institution. So they do not have any power to make changes or modifications to them. In fact, decentralization is the main difference between crypto-assets and fiat money.
3. They are designed to be used and invested by people with knowledge of technology
FALSE. It is not true, anyone who wants to use or invest in cryptocurrencies can do so. They are not aimed solely at the technology sector but are aimed at any sector. You only need basic knowledge about their use and investment, as well as accurate information about what they are and what their advantages are. Today, there are many and diverse companies that allow you to pay for your products or services with cryptocurrencies. There are also others that have created their own virtual currency or are in the process of development.
4. The actions you carry out with them cannot be tracked
FALSE. If you believe this, you are wrong. Its btw blockchain technology prevents that from happening. This technology, among other functionalities, performs the verification of the transactions carried out with cryptocurrencies. In addition, it saves the information of these transactions, and absolutely everything is recorded, even some information such as the time and location in which they occurred.
5. They harm the environment
Mickael Mosse points out that, FALSE. In this myth, it has been growing thanks to the process of mining cryptocurrencies. Miners are not only those people who are dedicated to the profession of mining. Also called miners are those who are in charge of mining coins. What is cryptocurrency mining? "Cryptocurrency mining can be defined as the set of processes necessary to carry out validations as well as the processing of cryptocurrency transactions within a Blockchain or a chain of blocks."
The companies invest enough money in specific equipment to undermine criptomonedas and these devices consume large amounts of electricity. This fact is what has led to the myth that cryptocurrencies harm the environment, as some people believe that needing so much electricity damages our environment.
Mickael Mosse Bitcoin advisor
6. Blockchain technology and cryptocurrencies are the same
Mickael Mosse points out that, FALSE. Many people believe that they are synonymous, but not further from the truth. Blockchain technology, also known as 'blockchain', is the technology on which a cryptocurrency is based. That is, the technology you use. So, if you thought they were the same, they are not, but one - the cryptocurrency - uses the other - the btw blockchain technology - to work.
What do you think of these myths? Did you think any of them were true? There are many people who have heard these myths and that is why they do not dare to use or invest in cryptocurrencies. If you are one of them, forget about the myths, enter the world of cryptocurrencies, and discover all its advantages.
The article was written By Mickael Mosse – Blockchain and Cryptocurrency Expert
A very important concept when making financial investments is liquidity. Liquidity is nothing more than the ability to convert the investment into hard cash. Having the money in a checking account is very liquid, just go to the ATM or use a debit card to dispose of the money. Having a real estate investment is not so liquid, since making a sale usually takes months (finding a buyer, obtaining a mortgage, signing at the notary ...).
Mickael Mosse points out that, Now, many cryptocurrency users are realizing that the liquidity of their investments in Bitcoin (btw) and the like is quite low. And the worst thing is that they are realizing just when selling when the moment to find out should be when evaluating whether or not the investment is made since the potential for revaluation is not the only thing that matters in investments.
Mickael Mosse points out that, The liquidity problem of Bitcoin and other cryptocurrencies has two aspects. On the one hand, there has to be a buyer for a seller to get the money back. This is not very problematic in the case of Bitcoin but it can be in some smaller cryptocurrencies.
But the other problem comes from where to make the transaction. So far the place to buy and sell Bitcoin is the Exchange. Cryptocurrency purchases and sales can be made on these sites and they also act as a Bitcoin (btw) "bank", since they carry out the custody of the wallets to facilitate use.
Without going into details about whether this function of "banks" is good, it seems that their security is not as high as that of a real bank and they are hacked every other day, the truth is that their functions are not regulated. And therefore there are no guarantees that they will provide the liquidity that the client needs. says Mickael Mosse Crypto Advisor.
Bitcoin
The problem is that many exchanges put a daily limit on the amount of Bitcoin (btw) we can sell. And this is a nuisance when it comes to undoing the investment. Some limits are really low, such as Bittrex, with 0.4 Bitcoin per day.
Even Coinbase, the largest exchange in the world, has certain limitations, yes, per user. We have verified that for a normal user with a registered credit card it is 100,000 euros a day. It seems like a lot, but for those who have powerful investments there, it is difficult to escape a market crash.
Mickael Mosse Blockchain Advisor
But why do they do this?
Mickael Mosse points out that,The reasons that Exchange gives for these limitations are basically security. They want to avoid theft, money laundering, tax evasion ... that's why some of these Exchanges raise the limits for verified accounts, in which they have information about the person behind the account.
The downside with cryptocurrencies is that transfers are irreversible. That is, once it is done you cannot go back. With the standard financial system, this is not the case, and if someone suffers a theft because they have found out the keys to the bank's web access, they can be undone again if a short time has passed and there is also insurance against this type of fraud.
Another problem that exchanges want to avoid is a seller panic. Ultimately, these sites live off the people who invest and if there is an avalanche of sales it is not good for them. If they manage to stop it with certain withdrawal limits, it is good for them. In fact, it is a mechanism that is also used in the stock market, but it is perfectly regulated.
Alternatives?
The funny thing about all this is that there really are no alternatives. Everything related to Bitcoin (btw) is unregulated, and just as, for example, a bank cannot limit, for example, the withdrawal of capital from an investment fund and the terms are very clear in the law, on the subject of cryptocurrencies it is like the wild west.
Mickael Mosse Bitcoin advisor
One option is to seriously verify with the Exchange you work with. This may involve giving you a bank account number, personal data, sending tax identification, and a long etcetera, but it improves a lot. For example, with Bittrex, which we mentioned before, the limit is raised to 100 Bitcoin (btw) per day.
Another option is to stop using Bitcoin itself and switch to investing in the recently launched futures market. There is a clear market there, with established rules, and in dollars. It is true that it is for powerful investors (the contracts are for 1 or 5 Bitcoin) but at least there is regulated liquidity that does not give problems.
Both a bank and an investor speak different languages. It is important that you take into account their interests, needs, and expectations. Do you have a business project and are you looking for financing from a bank or an investor? You have already exhausted other less orthodox and informal avenues (savings, family, and friends). Now it's time to get a little more serious because in the relationship with a bank or investor there are no longer affections involved.
The first argument to convince comes from good preparation. And this one has a name: business plan. The business plan is your roadmap. The clearer, more precise, complete, and realistic it is, the more convincing.
Presenting yourself to a bank or an investor with vagueness and with a Gruyère cheese (by the holes) under your arm makes you less serious. It is therefore advisable not to waste bullets by shooting yourself in the foot.
1) The business plan
The roadmap must be very clear in three aspects:
What are you going to sell?
Whom are you going to sell it to?
How are you going to sell it?
From these three points others no less important are derived:
A market study where potential customers and competitors are examined. At this point it is important to highlight the differential factor: if you are going to sell a product or service that is already saturated in the market, hardly someone is going to buy it and even less finance it.
A commercial strategy that includes how you are going to sell your product, the location of your business, your communication and marketing plan, your pricing and distribution strategy.
A financial and economic analysis that includes an investment and financing plan.
A business plan must be realistic, so a SWOT analysis that clearly exposes the weaknesses and strengths of your business loan leads, as well as the threats and opportunities of your business will make it even more convincing.
Lastly, don't neglect the formal aspects. And with formal aspects, we do not mean graphics and other flourishes to beautify your presentation. Nor are we referring to the forms (the manners) of behavior (which too): the formal aspects have to do with a coherent structure that surrounds the content of your business plan.
2) How to convince a bank or an investor of your business
Once your business plan has been prepared, it is important to know how to communicate it in the shortest and most orderly way possible. It is clear that if your project is not good, you are not going to convince anyone no matter how good rhetorical skills you have. But poor communication can derail a flawless plan.
To communicate something well, in addition to having something to communicate (your business plan), you also have to know your audience. And that means knowing what their interests, needs, and expectations are. It is not the same to present your business project to a bank than to an investor. Let's see why.
2.1) How to convince a bank of your business
When a bank is encouraged to finance a business project, its main concern is that it is viable. That is, you are able to repay the loan and its interest.
That is why in your argument you focus on three aspects:
That your company is able to create a positive cash flow. That is, it creates liquidity (cash). Remember that the bank wants to collect the loan within the stipulated terms and that your business generates liquidity will reassure them.
Consistent financing. If your business needs long-term investments, ask for a long-term loan. The same logic is imposed if you need short-term financing.
Guarantee. Banks want to get back what they have lent you and that is why they will ask for guarantees. You can go to a Reciprocal Guarantee Society, a non-profit financial entity whose main purpose is to ensure access to credit for the self-employed and SMEs. In Spain, they are mainly distributed by autonomous communities.
2.2) How to convince an investor of your business
First of all, warn you that an investor should be the last financing option for your business. Before, it would be advisable to exhaust other avenues, such as requesting a bank loan. Now, since you've arrived here, let's move on.
The logic of an investor - be it a business angel or a venture capital fund - is different from that of a bank. If the bank is concerned that your business is viable, the investor is interested in making it scalable. That is, that your income grows exponentially in relation to your expenses (which grow linearly). In other words, your business has the potential to explode.
Investors enter the capital of your company on a temporary basis with the aim of later selling their shares for a huge price (capital gain). In other words, your investment is designed to get you - usually in the short term - your return with large returns.
If you want to convince him, you must take into account the following aspects:
The investor is not a bank. Do not go to him asking for "financing" because, if he is responsive, he will send you to a bank. Take care of your vocabulary. Investors seek to invest, not finance.
That your business creates value. If your business is satisfied with being viable (which is what a banker is looking for) it will not interest any investor. Creating value does not mean simply creating profits. Even if your business does not create immediate benefits, your investors will continue betting if they see that it generates a value that will ensure greater and lasting benefits.
A classic example: the first pizzeria in the world with a home delivery service was the North American Dominoes. By offering such a service, you created value that would bring you more benefits. When the competition offered the same service, Domino's responded by assuring that the home delivery time would be less than 30 minutes. That is creating value.
Define your relationship with the investor. Make it clear what type of investment (long-term? Short-term?) You are looking for as well as its relationship with the control and management of the company. Do not forget, by the way, to be humble: your investor has more experience than you and their participation can help improve your business.
Your company has a price. If everything works well, one day your investor will want to recoup the investment and something else butterfly. Clarify what percentage of your capital you sell and at what price.
Sell yourself well. That is, show him that you are the ideal person to carry out that project (and, therefore, to receive that investment). Show confidence and conviction and turn your weaknesses into strengths. And whoever talks about you talks about your team, because you will need to be surrounded by good professionals. I suppose you've heard that "you invest in people, not ideas."
Invest your savings. You will gain credibility with your investments if you do so. Why? Because you yourself have given credibility to your business by betting something as valuable as your savings.
To conclude, remind you that there are no magic formulas to convince a bank or an investor; especially the latter. On the internet, you can find advice from various startups and entrepreneurship gurus, such as these invaluable recommendations from Create my business. They are very useful to start with.
Don't forget that you learn from experience. If the first time it doesn't work, keep trying. There may be weaknesses in your business plan, in the way you communicate it, or even that it is your own business idea that still needs to mature. Well then: don't be discouraged and keep improving it.
General data:
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Avoid mixing utensils with different types of dirt, remove the grease they contain before scrubbing them and use very hot water to disinfect
He had Agatha Christie that his best fictional crimes had occurred to him washing dishes because that task "turns anyone into a homicidal maniac category". Is it so horrible to face a pile full of soap and pots? There are studies that indicate that it is one of the most hated domestic jobs (because it does not generate compliments) and the least shared, has to be assumed by women.
But there is also the occasional successful male who likes washing dishes. Bill Gates said it was one of his hobbies and Jeff Bezos, an Amazon mogul, told CBS that it was one of the sexiest activities he did. Surely, either their dishes are greasy, or they know a foolproof scrubbing method that allows them to leave everything sparkling while they relax and happily ramble with soapy hands.
We asked experts for the secrets of this everyday task, to be able to eliminate bacteria in an efficient and systematic way, without overwhelming us rubbing. At what temperature should the water be? Should we start with the glasses or the pans? Do we use a bucket to clarify? Is it a good idea to put down the sponge and use the dishwasher? Does the dishwasher use more water than hand washing? These are the 10 mistakes you make when washing dishes and that, perhaps, are what makes you feel like Agatha Christie at the sink.
That the water with which you wash the dishes is very hot is the most important thing to achieve complete bacterial disinfection of the dishes for the teacher at the Barcelona ESHOB school of hotel management, Cristina Cusí. Coldwater does not remove dirt from the same level. According to the expert in the Food & Beverage area, a temperature of around 80 degrees is the ideal one to completely eliminate bacteria from food waste. "This is what our grandmothers and great-grandmothers did, and they were always used to being right," he points out and affirms that the dishwasher is ideal in this regard because it uses very hot water and it prevents us from burning our hands when we do it in the sink. If we have to wash them by hand with hot water, we must use gloves.
2. Be reluctant to use the dishwasher
Thinking that buying a dishwasher is a useless expense is a misconception, according to Cristina Cusí. As we have seen from the first point, the appliance is very effective in eliminating bacteria, but not only that. Surprisingly, the expert argues that it is also more environmentally friendly and economical than hand scrubbing. “ The water consumption of a dishwasher is controlled, it is always the same. On the other hand, when we wash by hand we open the tap and the water jet flows constantly, that is, we use much more water almost to realize it ”, he explains.
If we believe that it is very expensive for our budget, "we have to think that in the market we can find them of all types and sizes ", and also that they have eco wash programs. Now, if we have very few dishes and little stained, "logic indicates that it will be better to wash them by hand." And yes, close the tap when you are rubbing.
3. Mix the types of dirt in the sink
The mediatic Argentine chef Paco Almeida (with more than 70,000 followers on Instagram) launched a tweet thread in April 2018 with his technique for washing dishes that immediately went viral. At the top of the list was the importance of " knowing how to differentiate types of dirt on the dishes (grease, organic residues, and superficial dirt) and not mixing them. If you throw in the sink a tray where you have cooked meat in the oven with the cutlery and glasses, everything will be greased. He says that, as in the recycling of garbage, "you have to separate at the source."
Cristina Cusí agrees and points out the importance of washing small and less dirty objects first and progressively ascending from smallest to largest "because you don't change either the cloth or the sink." The most delicate go ahead. "It is advisable to start with the glasses, wash them in hot water, dry them, and then clean them with special glass cloth." And the wooden objects, better not to put them in the dishwasher.
4. Do not remove fat from dishes before washing them
After 15 years of working in kitchens around the world, Paco Almeida observed that washing dishes "is a global problem where a lot of water is wasted and liters of contaminants are unnecessarily dumped into the sewers." The first step in preventing grease from seeping into pipes is to remove food debris from trays, plates, and kitchen utensils before scrubbing. The chef recommends absorbing it with paper napkins (better if they are used so as not to waste) or with newspaper or any other paper. In this way, we also facilitate washing, avoid contaminating the rest of the dishes and spend less detergent.
5.Prewash before putting in the dishwasher
The advice of the previous point is equally valid in the case of the dishwasher. "Removing the remains of food makes the work of the appliance easier, " says Cusí, but warns us that we should not do it with water. "Running the dishes through the stream before putting them in the dishwasher makes us use up water twice." The teacher has a method to remove difficult fat in all cases: using pastry tongues. "They are rubber spatulas that carry the dirt away immediately." It is also preferable to always wash at the moment because the grease and dirt will harden. If this is not possible, soak the dishes with a splash of detergent.
6. Not controlling the type and amount of detergent we use.
If wasting water is harmful to the environment, so is abusing detergent. Chef Almeida assures in his method that, for dishes that are not particularly dirty, diluting a bottle of detergent in three of water is just as efficient and protects your hands in case, like him, you don't like to use gloves. In any case, follow the manufacturer's recommendation that is printed on the bottle.
Cristina Cusí warns us about the use of bleach, a pure disinfectant that is not necessary to use in our day to day, "much less mix with soap or use with hot water because its effect is canceled." For the teacher, the use of a few drops of bleach in cold water (one drop per liter) is recommended in cases where we have many guests and that generates large piles of washing utensils that require optimal disinfection, although the water is very hot with detergent is just as effective. "In everyday life, bleach is not necessary," he points out. You also have to put the dishwasher tablets in the correct box.
7. Do not renew the sponges with which we wash
What type of material is the best for scrubbing? It depends on the utensil you are dealing with. In principle, the brushes are used to remove food debris, the sponge removes basic dirt and the stronger scouring pads are useful with very greasy utensils or with remains of burning. It is important to renew the scourer or sponge often because they accumulate many bacteria. Sponge folds are a good refuge for germs.
For Cristina Cusí it is important to use logic: "Having the metallic sponge that you use for very dirty pots and the fine cloth that is great for a pan with which you make tortillas." The expert adds that we should not soak the cloths for a long time, if not that, once clean, they must be drained and put to dry to obtain better disinfection.
8. Should we use a bucket to clarify?
If we wash the dishes by hand it is likely that, after lathering them, we will rinse the dishes in a container full of water. In this way, we spend less water because we avoid having the tap open continuously, but for Cusí, that is a mistake if we speak in terms of cleaning, "because it is not very hygienic for all the filth to be trapped in a tub". You spend less water in exchange for worse disinfection. Everything will depend on the number of dishes and how dirty they are. Chef Almeida recommends grouping different utensils by type before rinsing them.
9. Not taking care of the hygiene of the sink and the filling of the dishwasher
According to the British National Health Service, the kitchen sink contains 100,000 times more germs than the bathroom or toilet. For this reason, it is essential to keep it clean with a good degreaser and disinfect it daily. Likewise, we must keep the dishwasher in good condition. It is important to clean the filter with soap and water, and the rotating arms.
10. Do not dry the dishes when storing them.
Once we have clean dishes, we dry them on a best over the sink dish rack or with a delicate and absorbent fiber cloth that does not leave lint. It is very important that when we store the dishes or other utensils “we do not have any residual water because harmful bacteria can be generated. Accumulated water is always a danger, ”says Cusí.
