Content Marketing for qualified lead generation
To get a Live transfer leads, you must first capture the attention of users through content that you generate and that is of interest ( for them, not for you! ).
This content will help you attract traffic to your website, by distributing it in different ways: shared on different social networks, through Google positioning of articles, or through Facebook Ads campaigns.
Capturing this audience is an important part of the goal of lead generation, although segmentation does not need to be so strict in this phase.
Once you are generating traffic to your articles, you have to identify those users who visit you as "qualified." The best way to do this is by offering them exclusive content, which provides them with great value and usefulness, and which is only available under download in exchange for their data (name, email, and telephone number).
This content will help you attract traffic to your website, by distributing it in different ways: shared on different social networks, through Google positioning of articles, or through Facebook Ads campaigns.
Capturing this audience is an important part of the goal of lead generation, although segmentation does not need to be so strict in this phase.
Once you are generating traffic to your articles, you have to identify those users who visit you as "qualified." The best way to do this is by offering them exclusive content, which provides them with great value and usefulness, and which is only available under download in exchange for their data (name, email, and telephone number).
Exclusive content: the Lead Magnets
This exclusive content is known as Lead Magnet. It is the key piece that will help you to transform the users of your website into your potential customers. How do you know? Because it is content aimed at a very specific audience, who needs a solution to their problem, and that you have. Bingo!
When the user receives the valuable content that solves a problem, two things happen.
On the one hand, the user has your company well-considered, because you have helped him for free. On the other, you already possess the most important data of the user to continue working the process of turning it into the client using other strategies and marketing channels, such as Email Marketing, Google AdWords remarketing, etc.
Quick Guide Digital Marketing
Therefore, user segmentation in marketing is extremely important for effective lead generation. You have to go to those people (still unknown) who are part of your buyer persona and offer them that high-value content for free to obtain their data.
The best way to segment the public (and the most effective) is by creating content related to a very specific topic that serves per se to identify the target (this is what is known as Strategic Content Marketing ), because the fact that it is downloaded it reflects a need.
You can also achieve this through campaigns on Facebook Ads, or even Facebook Lead Ads, which directly obtains the business loan leads by promoting the Lead Magnet on the social network itself.
The more segmented the audience you are targeting, the more opportunities you will have to convert them into customers.
To achieve this segmentation, it is convenient to have a whole 360ยบ Digital Marketing strategy, which takes into account all the particularities and variables that affect your business in particular.
